The history of pyramid schemes and their evolution over time.

Nick Donen
3 min readSep 9, 2023

Pyramid schemes have a long and notorious history that spans centuries, evolving in response to changing economic and social dynamics. These fraudulent investment schemes promise high returns to participants based on their recruitment of new members rather than the actual sale of products or services. Let’s explore the history of pyramid schemes and how they have evolved over time:

1. Historical Roots (Ancient Times to 19th Century): The origins of pyramid schemes can be traced back to ancient civilizations, where they manifested as various fraudulent schemes promising riches. These schemes were often disguised as secret societies or exclusive clubs, with participants required to make an initial investment to join. The promises of wealth were contingent on recruiting others, creating a hierarchical structure resembling a pyramid. However, the true extent of these schemes remained largely undocumented due to the lack of comprehensive historical records.

2. Charles Ponzi and the Birth of the “Ponzi Scheme” (Early 20th Century): The term “Ponzi scheme” gained notoriety from the actions of Charles Ponzi in the early 20th century. Ponzi, an Italian immigrant to the United States, masterminded a fraudulent investment scheme that promised investors astronomical returns. His initial scheme involved the arbitrage of international reply coupons, which he claimed would yield significant profits. Ponzi attracted a large number of investors by offering high returns in a short period. However, the returns paid to earlier investors were funded by the contributions of newer investors, leading to a classic pyramid structure. Ponzi’s scheme eventually unraveled, resulting in his arrest and imprisonment.

3. Securities Regulation and Investor Protection (1930s): The aftermath of the Great Depression in the 1930s prompted governments worldwide, including the United States, to enact securities regulations. The U.S. implemented the Securities Act of 1933 and the Securities Exchange Act of 1934 to protect investors. These laws required companies to disclose financial information and other critical details to potential investors. The intention was to enhance transparency and minimize the risk of fraudulent investment schemes operating under the guise of legitimate businesses.

4. Multi-Level Marketing (MLM) and Legal Ambiguity (Mid-20th Century): Pyramid schemes adapted and rebranded themselves as multi-level marketing (MLM) companies during the mid-20th century. While many MLMs operate legitimately by focusing on the sale of products or services, others blurred the line between MLM and pyramid schemes. Some MLMs incentivized recruitment heavily, with participants earning commissions not just from their own sales but also from those of their recruits. This practice created a gray area in which some MLMs were criticized for their resemblance to pyramid schemes.

5. Internet Era and Globalization (Late 20th Century — Present): The advent of the internet in the late 20th century provided pyramid schemes with a global platform to reach a broader audience. Online pyramid schemes leverage sophisticated marketing strategies and social media platforms to entice individuals with promises of quick wealth through various investment schemes, cryptocurrencies, or online opportunities. The anonymity of the internet has made it easier for fraudsters to operate across borders and avoid detection.

6. Cryptocurrency Schemes (2010s — Present): In recent years, pyramid schemes have increasingly exploited the popularity of cryptocurrencies. Scammers have used the allure of Bitcoin and other cryptocurrencies to attract victims into fraudulent investment schemes. These schemes often promise astronomical returns in a short period, with investors required to purchase a specific cryptocurrency or invest in a crypto-related project. In reality, these schemes typically follow the classic pyramid model, relying on new investments to pay returns to earlier participants. They often collapse when recruitment stagnates, leaving many investors with significant losses.

7. Legal Actions and Awareness (Ongoing): Governments and regulatory bodies worldwide continue to take legal actions against pyramid schemes and their operators. Authorities have shut down numerous pyramid schemes and brought charges against individuals responsible for orchestrating them. Additionally, educational efforts and awareness campaigns have increased to warn the public about the dangers associated with pyramid schemes. However, despite these efforts, pyramid schemes remain a persistent threat, continuously adapting to changing circumstances and evolving technologies.

In conclusion, pyramid schemes have a deep and enduring history, evolving and adapting over time to exploit changes in technology, regulatory environments, and economic conditions. Despite efforts to combat them, pyramid schemes continue to pose a significant risk to unsuspecting individuals, emphasizing the importance of education and caution when evaluating investment opportunities.

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Nick Donen

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