Sharing Your Fundraiser: Tips for Building An Audience
You created a fundraiser, great! Now where do you share the event to get supporters? Knowing where and how to share your event is key to your fundraiser’s success.
Thankfully, Aimly sets up your entire event page for you and provides a custom URL, making it easy for you to share with friends, family, and social networks. Online fundraising helps you reach a bigger audience, because supporters can stretch far beyond your local area.
We’ll walk you through exactly where to share your fundraiser’s event page to get the most eyes on it. The key thing to remember is to organize your outreach strategy before the event so you’re ready to go during it. Read on to learn how to build an audience around your fundraising event!
Before Your Fundraising Event
Create a Canva graphic
Canva is an easy design tool that offers templates for social media posts, flyers, logos, and more. Create a Canva graphic for an Instagram post, Instagram story, Facebook post, and any other formats you’d like to use. Include your fundraiser’s title, a short description that explains why you’re fundraising, and the QR code to your event page.
Post the Canva graphic on Facebook, Instagram, TikTok, LinkedIn and other social channels where you’re audience is. While online channels have the most reach, we also recommend having a Canva flyer that participants can bring to work, school, and social events.
Craft a message template
Make it easy for your fundraiser’s participants to reach out to supporters with a message template. This template can be shared via email, iMessage, Messenger, Slack, Discord, GroupMe and other messaging platforms. Keep it friendly and straightforward so people can relate. Here’s an example:
Hi {Name},
Hope you’re having a nice day! My name is {Name}, and I’m a member of the MCH cross country team. Last year, we won the local championship (go Lions!). Now we’re fundraising for new running shoes so we can compete in the grand championship and bring home a win for the Lions. Would you like to support our team? If so, head over to {event page IRL} to purchase gourmet chips to support. Thanks in advance!
Create a group chat with participants
Whether it’s a Facebook group, iMessage chat, or Slack channel, set up a space to communicate with your participants. These are going to be the people sharing the fundraiser, so you want to stay in touch leading up to the event.
Share an outreach folder with your participants
Outreach is much easier when you have templates and assets collected in one place. Add your photos and videos, message template, and Canva graphics in folders on your Google Drive. You can also send over an email or document that includes them. Your participants will reach out to more supporters if they have quick templates to grab.
During Your Fundraising Event
Post on social media every day
Not only should the organizer post about the fundraiser, but all the people helping to sell chips should too! On Instagram, you can put the link to the event page in your bio or use the “Link” sticker in stories. If someone on your team has a large following, encourage them to go Live to announce the start of your fundraiser.
Looking for content ideas? Try posting:
- A Facebook post that explains more about your fundraiser’s cause
- An Instagram reel that reveals your favorite chip flavor
- A TikTok using a trending sound that you can relate back to your fundraiser
Remember to always include the link to your event page or a call to action (example: Link in bio to purchase chips!).
Have a daily leaderboard
If you want to motivate participants, keep track of how many bags of chips they sell. Have small celebrations for key milestones, like the first person to sell a bag of chips or the first person to post about the fundraiser on social media. You could even reward social media engagement — the first person to get 1000 views on their Instagram reel about the fundraiser gets a prize. Keep your participants moving & grooving!
Feel confident about how and where to share your fundraiser? Start a fundraising event today on Aimly!
