Proxies can help with ad verification by making your ads targeting more precise.
In our previous articles, we touched on using proxies for business, affiliate testing, and academic research. Today, we proceed to discuss using proxies for ad verification.
If you’re encountering discrepancies in your ad placements or fear exposure to digital fraud, it’s time to consider proxies for ad verification. These tools are essential in the digital advertising ecosystem, providing a layer of protection and precision.
What Is a Proxy?
In previous articles, we usually compared a proxy to a face mask. In this case, this analogy still stands, but you can understand it a little different this time. Do you know those spy movies where someone can fake another’s identity by using a mask that looks exactly like that person’s face? The same goes with this. A proxy can help your IP address, your identity, look like from another location or country, thus giving you privacy, and also access to a variety of content.
Understanding Ad Verification Mechanisms
Ad verification is a critical process that enables advertisers to validate the proper contextual placement, website selection, positional accuracy, and audience relevance of their advertisements.
Employing ad verification technology is pivotal in combating the prevalence of ad fraud and unsuitable content, both of which could detrimentally affect user experience and jeopardize the integrity of publishers’ brands.
How Proxies Support with Ad Verification
Proxies help with ad verification by hiding a user’s real IP address, making it seem like they are in a different place. This is useful because scammers know the IP addresses of ad verification companies and block them. Scammers also use tricks to find and block bots from checking their sites.
When ad verification employees use proxies, they can get past these blocks and check if fraudsters are hijacking ads. Scammers often redirect people who click on real ads to their own sites to sell something or put malware on the viewer’s device.
Proxies also help check ads in different locations. For example, if an ad is supposed to show up near a specific store, proxies can ensure scammers aren’t showing the ad in the wrong place. This helps prevent the ad from reaching the wrong audience and wasting the advertiser’s money. With proxies, specialists can pretend to be in different parts of the world to see how the ad looks to people in those areas.
Choosing the Right Proxy for Ad Verification
When choosing proxies for ad verification, it’s important to pick the right ones to hide your monitoring and mimic normal user behavior. Here are some things to consider:
- Residential Proxies: Make sure that you choose this type of proxy. These proxies are linked to real devices with unique IP addresses, making it look like your requests come from real users. This is good for ad verification because these IPs are less likely to be flagged or blocked by anti-fraud systems. 9Proxy is here for you if you want to purchase some residential IP addresses with unlimited bandwidth.
- Proxy Rotation: A proxy service that offers rotation lets you use many different IP addresses over time. This reduces the risk of being blacklisted because it doesn’t seem like you’re overusing any single IP address.
- Geo-targeting: Since ads are often aimed at specific locations, it’s important to choose proxies from a variety of places. This helps you check if ads are displayed correctly in different regions. With 9Proxy, You can target proxies by country, city, zip code, and ISP accurately.
- Concurrent Requests: Being able to perform multiple checks at once is essential for efficiency, especially when monitoring several campaigns in different locations. Look for services that can handle many simultaneous connections.
- Compatibility: Make sure the proxies you choose work smoothly with your ad verification software. Incompatibilities can cause delays or interruptions in the verification process.
Concerns When Using Proxies for Ad Verification
Concerns with using proxies for ad verification, especially unreliable proxies from unreliable providers, include the risk of being detected and blocked, slow speeds, and limited location targeting. To greater extent, an unethical proxy provider might expose you to more serious cyber risks. To overcome these issues, use a reliable proxy provider that offers fast residential proxies with many location options. Providers like 9Proxy offer a vast network of IPs and the speed needed for effective ad verification.
Conclusion
In short, you can start enhance the accuracy of your ad targeting by using proxies. Opt for residential proxies, rotating residential proxies if possible, from trustworthy and ethical proxy providers to ensure the effectiveness, and also security,
9Proxy stands at the forefront of this domain, offering the necessary tools and insights for secure navigation. 9Proxy offers a 9M+ IP pool from over 90 countries with competitive prices — the billing is based on IP usage rather than traffic, meaning you can use unlimited data without worrying about extra charges.
If you have any question, contact us through our 24/7 customer service right away on 9Proxy. And subscribe to get more weekly articles on how to use proxies to better your internet experiences.
