What is CPQ?

There is so much technical jargon used by various sales software providers. A commonly used acronym is CPQ. It stands for configure price quote. You will not be alone, if the first time you heard the term CPQ is when a software sales engineer used it.
The problem is that the term is overused and is often misused. It can be used to describe many different activities such as pricing, discounting, promotions, pricing baskets, deal configuration, offer restrictions, deal structuring, proposals, quoting and offer management. It is very confusing and it can be hard to cut through all this jargon and sort fact from fiction. We think there is a simple answer.
At Apparound we don’t use sales jargon. We prefer simple and plain language. That is why we just talk about quoting. We believe in making sales simple for sellers. We have an all-in-one Sales App, that enables sellers to generate real time quotes with customers. Find out how we have made quoting easy, by trying Apparound, the first month is free.
