“NewLo” Announced, a New Web3 Loyalty Program that Converts Points into Tokens.
The first round of initial validator partners for “NewLo” announced. Domestic and international points service providers, content marketing companies, and Web3 technology companies participate.
PLAYTHINK, Inc. announces the “NewLo” project, a new Web3 loyalty program that converts points into tokens. The NewLo project will involve more than 20 initial validator partners, including domestic and international point service providers, content marketing companies, and Web3 technology companies. The project aims to build a new ecosystem utilizing tokens and to “contribute to the realization of a seamless and waste-free society.”
NewLo’s X account is now open to provide the latest information on NewLo.
Global: https://x.com/newlo_official
Japan: https://x.com/newlo_jp
■What is NewLo?
Loyalty programs centered on points usage have served as a catalyst to bring about transformation in various behaviors and activities. These programs were backed by a growing number of companies offering points services, the expanding use of smartphones, the digitalization of payment methods, and the increased convenience of integrating the points system into payments.
However, there is an emerging growth in the creator and sharing economies, the evolution of technologies such as Web3 and AI, and the further expansion of globalization.
In light of these social and economic transformations, loyalty programs need to consider and add new methods into their structures and enhance their effectiveness.
”NewLo” is a new loyalty program that converts Web3 points into tokens.
The program aims to “contribute to a seamless and waste-free society” by promoting stronger motivation, global and seamless value exchange, and better contributions to companies, projects, individuals, local communities, and society through a more efficient, transparent, and secure system with tokens.
■NewLo Blockchain
NewLo is composed of the consortium chain “NewLo Blockchain”, a crypto-asset “NELO” issued on NewLo, a hybrid data infrastructure combining On-Chain and Off-Chain data called “NewLo Marketing Intelligence”, and “NewLo Hub” which is a collection of services that provide payment, distribution, and management functions.
NewLo Blockchain will consist of an EVM (Ethereum Virtual Machine) compatible chain. More than 20 initial validators (responsible for verifying transactions) that are operator nodes are expected to join and be partnered with domestic and international point service providers, content marketing companies, and Web3 technology companies.
■NewLo Initial Validator Partner
NewLo Initial Validator Partner is expected to gather over 20 partnerships. We continue to build partnerships that will contribute to the domestic and international ecosystems, focusing primarily on Global Asia. In this announcement, we will introduce some of these initial partners. Points service providers, content marketing companies, and Web3 technology companies from domestic and international regions have pledged to participate.
Initial Partners (Alphabetical Order):
CARTA HOLDINGS, ceres, CoinTrade,double jump.tokyo Inc., GMO Media Inc., LOCKON, Loyalty Marketing, Inc., NEOWIZ, PLAYTHINK,Inc., Septeni Incubate, Inc., Slash, synschismo Inc., Tané Labs, Turingum, Unikura, WOGO,inc., 0x Consulting Group PTE.LTD.
■Features of NewLo
NewLo will create a new marketing, sales, and communication model utilizing blockchain technology with the following features:
・Hybrid data infrastructure
・Attractive incentives for users
・Seamless value exchange
・Global market adaptability
・Efficient, transparent, and secure system
・Designing a new loyalty program with the Web3 standards
■Roadmap
NewLo Project is in the process of structuring the validators and raising funds to list the crypto-asset “NELO” on the crypto asset exchanges in 2025.
We are planning to launch our service step by step. Our next step will be publishing lite paper, service&operation test and community formation etc.
■NewLo Founding team
The founding team and supporting partners of the “NewLo” Project currently consist of domestic Web3, blockchain, and AI experts and related companies such as loyalty program-related businesses. The team will continue to invite members and affiliated companies that can co-create the ecosystem to participate in this project.
Hideki Maeda: PLAYTHINK, Inc. COO
Co-founder and former COO/CSO of FiNANCiE. Former COO of gumi Cryptos. Former director of MOBCAST. He has experience in Web3 x Sports/Entertainment business and IEO & token listing. A known specialist in formulating mechanical frameworks such as Web3, SNS, Game, Platform, etc.
Junji Oshita: PLAYTHINK, Inc. CEO
Former CEO of AXEL Mark (TSE Growth listed). He contributed to the industry’s development during its early stage in Japan, including the launch of an association in the blockchain industry. He released the first NFT game in Japan for a listed company.
Yutaro Sawada: WOGO, Inc. Co-Founder/COO
JPHACKS 2020 Innovator certification, the University of Tokyo Blockchain Student Entrepreneurship Support Program CO.NECT 5th Grand Prize, and multiple awards related to business and blockchain.
Kazumi Iizumi: synschismo Inc. Board Member
After graduating as the valedictorian of Utsunomiya University, he joined Shunji Yamanaka’s lab at the Institute of Industrial Science, the University of Tokyo. Before co-founding synschismo Inc. in 2022, he founded “U-lab”, a training institution for design engineers, and served as a technical advisor for several IT companies. As a full-stack engineer, he oversees R&D and is involved in business development within the company.
Koeru Shin: WOGO, Inc. Co-Founder/CEO
Graduated from the Department of Information and Communication Engineering, the University of Tokyo. He deploys the advanced development systems utilizing 3D and AI. He is trilingual in Japanese, Chinese, and English.
Hideyuki Akagawa: synschismo Inc. CEO
Received his Master’s degree in 2022 from the University of Tokyo, where he researched indoor positioning and auditory spatial experience. In March of the same year, he founded synschismo Inc. and developed the world’s first product that facilitates NFT leasing, which won 1st Prize at an international hackathon hosted by ETHGlobal.
Tomoki Yamaguchi: synschismo Inc. Board Member/COO
Ph.D. student at the graduate school of Utsunomiya University. He engaged in research on urban analysis with a focus on vulnerable shoppers’ behavior. In 2022, he reorganized the student community that became the predecessor of synschismo Inc. and later co-founded the company. Currently, he is responsible for the On-Chain analysis utilizing macro analysis and the Web3 business start-up support.
