How Do Search Engines Work
What is a Search Engine?
A search engine is a software program which allows users to find answers to their questions. Whether users are searching for a product, service or some information, search engines go through a vast number of webpages of the World Wide Web and present it to the users based on relevancy.
Top Search Engines
Google is not the only search engine to exist. Below listed are a few search engines according to popularity:
· Google (Founded — 1998)
· Bing (Founded — 2009)
· Yahoo! (Founded — 1994)
· Yandex (Founded — 1997)
· DuckDuckGo (Founded — 2008)
· Baidu (Founded — 2000)
How do Search Engines Work?
Any search engines’ mission is to organize the world’s information and make it universally accessible and useful.
Search engines have three primary functions:
1. Crawl: Crawling is when search engines explore the Internet, looking over the code/content for each URL they find.
2. Index: Indexing is storing and organizing the content found during the crawling process. Once a page is in the index, it competes with other pages to be displayed as a result to relevant queries.
3. Rank: Give the bits of content that will most appropriately respond to a searcher’s question, and that implies that results are shown according to relevancy.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of increasing the quality and amount of site traffic by increasing the visibility of a site or a page to clients of a web crawler.
SEO refers to bringing traffic using unpaid menthods (known as “natural” or “organic” results) and excludes the purchase of paid placement.
What is Keyword Research?
Keyword research helps understand what users are searching, what words they’re using to do so, and which of those keywords bring traffic and business to a website. Search engines use keywords to figure out user intent or what the user is actually hoping to find.
How to do Keyword Research?
1. What is your mission?
Before starting anything, think about your mission. Think about questions like: Who are you? What is your website? What makes you special? Who are you trying to reach? And what are promises do you make on your website?
2. Make a list of keywords
Create a list of your keywords. In light of your central goal, attempt to get into the minds of your potential consumers. What will these people be looking for? What sort of search terms might they at some point use while searching for your product or service?
3. Look at search intent
Whenever someone enters a search query, they are on a quest for something. Each kind of inquiry needs a particular response. When planning your content, always ask yourself these questions.
4. Construct landing pages
Build a landing page for your search terms. By creating content around these search terms you will attract more visibility for your website which in turn could lead to sales and revenue.
Conclusion
Thus we now understand the crux behind the working of search engines are the keywords or search terms that users search with, to get the desired results.
It is the duty of digital marketers and SEO experts to create in depth content focusing on those keyword so that their content gets discovered by the search engine and is in the race to be showed as a result on the search engine results page.
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