“Why aren’t prospective students opening my education marketing emails?”

Higher education email marketing is a tough gig, no doubt. Many marketers will tell you email is fast becoming the wrong channel to engage prospective students.

This couldn’t be further from the truth.

If you can adapt and really think about the types of media (and social media) your target audience is consuming, this is a crucial step toward maximising your email marketing campaigns.

Not to mention connecting with your prospects on a deeper level.

So, why are your open rates sitting somewhere between 12–14%? When it comes down to it, it’s usually one of three scenarios.

Scenario 1: Prospective students submit unused high school emails.

This is the…


Tens of thousands of Aussie kids have been glued to Channel 10 since the early ’90s for the simple fact that they air The Simpsons every night at 6 pm.

You’d even tolerate the end of the news (and maybe an episode of The Nanny) so long as you didn’t miss it.

This yellow, four-fingered family taught me many lessons in my youth.

From general ‘be yourself because people will probably still like you even though you’re a nerd’ kind of lessons to the more obscure ‘leave gummy lollies on your car seat and you’ll be accused of sexual harassment…


If you’re not taking user generated content seriously, you need to. Now.

How many times have you heard ‘content is king’? There’s a reason for that. I’m sure you can remember some brilliantly executed ads, but that’s exactly the point: you know it’s just an ad.

Consumers are savvy about content marketing. But when user-generated content (UGC) comes into the picture, it changes how consumers understand and respond to messages. This is powerful for creating what we all want: conversions.

It’s no secret that relationships are built on trust and conversation. The best way to enrich your brand communication is…


Last click attribution is dead.

The pathway to purchase has unlimited digital touchpoints, so why should the last marketing touchpoint get all of the credit?

It’s not the way consumers purchase anymore and shouldn’t be the way marketers attribute value. Enter MTA — multi-channel attribution.

I want to take you through the what, why and how we arrived at a multi-touch attribution model, and the benefits of making the switch to your business.

Marketing Attribution Modelling — A Retrospective

  • In The Past
  • Traditionally, marketers preferred a single touch attribution model — either the last click or first click attribution model. …


Snapchat has officially established itself as a power player in the social media stack for millennials.

Lend EDU cites Snapchat as the first port of call for 58% of college students when they get up in the morning. ‘Rise and Grind’ has officially become ‘Rise and Snap’.

The numbers:

  • 4.6 million daily active Australian users
  • 60% of users under 25
  • 40 minutes on average per day spent on the Snapchat machine.

In short, Snapchat is taking the higher education marketing world by storm with its authentic, engaging content and in-built creative tools that are now native to the millennial vernacular.

Geo filters, lenses, bitmojis and geo location stickers alike are unleashing a new generation of real-time…


Video is revolutionising the consumption of online content — it’s the most hands-off and engaging way to research. This is simply biological.

Visuals are processed by the brain 60,000 times faster than text, and is the preferred option for gathering information due to its lack of cognitive strain. The result? Video marketing works exceptionally well to facilitate the decision making process.

And to make things even sweeter, with the right platforms in place, the analytics and insights from video can govern and optimise everything from your advertising creative to your lead scoring models.

Before we get stuck into the juicy…


Move now to measure and manage the entire digital journey. This is the time to revert from optimisers back to creative thinkers.

Recently, we took to the Google Masterclass in Melbourne to learn more about marketing in an AI-first world. The LeadTech team gained insights into changes in optimisation, automation, measurement, and attribution.

How can an agency of the future prepare for these changes? Here are our key takeaways.

Caroline

Campaign Manager

At this year’s Google Masterclass, there was an emphasis on demonstrating how Google products are evolving to be smarter (and more agile). As a campaign manager, I’m also developing similar skills when managing my campaigns.

The class was really helpful to explore how much time we can save through automating the majority of…


During our time on Necker Island this year, I was given the incredible opportunity to sit down with Virgin Group Founder, entrepreneur and all-round amazing person, Richard Branson.

I couldn’t be more grateful to feature Richard in our Go for Growth series and am really excited to share this interview with you guys from my time as part of the Igniting Change Leadership Gathering.

Mike:

It’s Mike Bird here for Go for Growth series we’re having a super special edition from Necker Island here with Richard Branson.

So Richard, obviously, the Virgin Group, incredible. How did you prioritise your tasks? I’m…


Recently, the Gardeners were out in full force at Salesforce Basecamp. What did we think? Here are some of our trailblazer takeaways.

Salesforce Basecamp Melbourne 2017

Key speakers took centre stage, while breakout sessions, an expo theatre, workshops, circle of success, and the developer zone provided a platform to talk tips and issues.

With a focus on connecting to customers and ‘blazing a trail to customer success’ as the hook, our tech team, CRM and MA specialists, senior account manager and call centre manager joined in the conversation for the future of Salesforce technology.

So, what did we get out of the event to implement for our clients?

Cat
Marketing Automation Producer


When a new sales lead comes in, it can feel like Christmas morning for your sales team, who has the enviable task of divvying up prospects into wanted or unwanted piles. But how do you justify the value of each prospect?

And if they land at the top of the unwanted pile, what do you do with that? Especially if 2, 3 or 10 months down the track, you change your mind and want that prospect back.

One man’s trash is another man’s treasure, and before you know it, that lead ends up in someone else’s sales pipeline.

Lead qualification…

Social Garden

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