Streamlining Your Social Media Strategy
Growing your social media account is a daunting and difficult task. There is simply too much competition in nearly every single niche, and its almost impossible to stand out.
That being said, I have had great success by beating my competitors at one thing: effort. Better pictures, better engagement with fans, more relevant content will always be the way to win.
That being said, following through with this type of plan is very time-consuming and can be a drain on your productivity in other areas. So, I’ve learned to streamline my strategy by working smarter, not harder.
1. Schedule for consistency!
There are a handful of great tools that allow you to schedule your social media posts, allowing you to be more hands free whilst still retaining consistency in your posting.
Great examples are Hootsuite and Iconosquare. Rather than spending time each night doing your various posts, stack up your content on a single day and schedule exactly when this will be posted. This was a game-changer for my ability to manage multiple accounts effectively.
2. Be relevant
Staying ‘with the times’ i.e. posting content that is relevant to current trends is essential for achieving the top spot. Make sure you know all the recent trends in your niche, and spend some time looking at content posted by other users in this niche.
A great tool for this is TagBoard which allows you to search for a single term, and filters through multiple platforms to find content that has been posted with this term as a hashtag. This is great for getting a quick snapshot of what other pages are doing in your space, especially because it amalgamates all social media platforms, so you don’t need to search on each individual one, again saving time.
Getting eyeballs on your content is the hardest part, even if you have great content and a message that people want to hear. However, one of the easier ways to create interest in your page is to engage with other users.
I used to spend hours on Instagram commenting on and liking posts that were relevant to my page — and it really worked! The engagement on my page spiked, and I’d have the ball rolling. It’s not the miracle solution, but its great for generating initial interest and building up a fan base.
There are plenty of similar tools for other social media platforms.
Overall, you can save a lot of time by using a few tools to streamline your social media strategy. None of these are a miracle solution — you always need to remember that content is king. You can never full automate your strategy if you want to stay relevant. But you sure can make it much more efficient.