ADVANTAGES AND DISADVANTAGES OF SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
Businesses are making use of social media to reach their costumers in an ever-increasing way. In fact, there is a new global assumption that says that if you have a business you’ve got to use social media in order to position your company.
However, there are as many advantages as disadvantages of using Social Media for your company. Reality is that if social media marketing is not properly used, the effects won’t be the same as if you didn’t use social media, on the contrary, the effects might even be counterproductive, producing more negative consequences than if social media was not used at all.
The main advantages with social media are the increase visibility for your company, the traffic it generates to your web and the powerful communication channel it opens for you and your client.
Just as well, social media for businesses allow your company to be automatically open to the world, defeating the geographical boundaries with your clients altogether.
Social media for companies also improves the reputation of the company. Thanks to these tools, you will be able to promote networking, increase your contacts, get to know the fluctuations of the market and understand your competition better.
Other advantages with Social media for your company are the easiness and increased depth in which you’ll be able to know your clients, helping you to know their needs and to build loyalty with them.
The main advantages with social media are the increase visibility for your company, the traffic it generates to your web and the powerful communication channel it opens for you and your client.
All these without mentioning that
they are probably the most powerful loudspeaker on the benefits of your products.
However, if social media is not used properly, there will be many disadvantages to its use as well.
One of the biggest errors committed with social media marketing, is to use it to talk about the company, the products, and “sell” the company. This is a strategy that won’t attract clients or public and that will give the company a corporate approach or “tone”, something that will be regarded as aggressive and outdated.
In the same way, as you open your business to the world, the company will be exposed to it and, with this, critiques may arise, and you might have to deal with the so-called trolls, your errors might be too visible and the reputation of the company could end up damaged.
Other disadvantages with Social Media are the privacy and security issues that these can facilitate, like unintentionally giving clues to your competition and being ultimately extorted by this competition.
Something you also need to be ready for is the investment in resources you will have to bear, remember that these social media tools are not 100 % free and sometimes it will be necessary to invest money in order to carry out some strategies or campaigns to compete with other companies. Besides, you will need staff who can devote time to these tools and who know how to use them properly.
Social media is more and more indispensable for a company but it needs the same attention as traditional marketing does. Otherwise, instead of strengthening the business, social media can help outdate the company in the characteristic speed of the Internet.
