5 Problems Social Media Managers Face EVERYDAY

5 Problems Social Media Managers Face EVERYDAY

Social Media Managers are the coolest people in the advertising industry (yeah okay we’re getting too excited) but Social Media Managers have their own set of problems they face on a day-to-day basis — you mean facing problems sitting on Facebook all day? Pffft!

This one is dedicated to all those people who say — well you’re a social media manager, all you do is sit on Facebook all day.

Five problems Social Media Managers face everyday. Let’s begin shall we?

1 : Finding The Right Content

Finding and creating content is by far the most time consuming thing a social media manager does — we don’t want to put out content for the sake of it — it’s got to be something that’s relevant to the brand, we need to make sure we are not always talking about selling products, it needs to be in the tone of voice of the brand (have you ever had a creative director who dictates the tone of voice on social media and EVERY status update needs to be tweaked by them? Ugggghh)

As a social media manager, we go though hundreds of blogs and articles online, follow so many Twitter and Instagram conversations just so we know ‘what’s cool’ and ‘what’s not’, so we can tweak content and ride on the trending news — that’s hard work you know? That’s a LOT of hard work to get it right.

And when we’re done finding relevant content — we’ve got to think of creative ways to wish our target audience during them important days.

For example, check out this Mother’s Day post by Emirates. Product integration game on point!

Here’s Mercedes Benz’s post from last Ramadan — creative use of headlights you guys!

Posts like these take a lot of planning, haggling with the creative team and a lot of convincing the client/management for approval. But the end results? Totally worth it!

2 : Keeping Up With The Ever Changing World Of Social Media

Don’t get us started on this! Social Media is such a fast moving industry — we’ve got to keep up with so much! One day Facebook adds new content distribution methods (we’re looking at you Facebook Canvas) and suddenly we have to be total pros about creating content on the Canvas. The next day, Instacopy Instagram introduce Face Filters — now we’ve got to figure out how that works and integrate them into our brand strategy.

Instagram Algorithm Explained (BONUS : Metrics Defined)

Remember the time when Facebook changed the cover picture and display picture positions over-night? Yes we’re talking about things moving THAT quick. And with Snapchat making twenty updates in a week — we’ve got loads to catch up!

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