The changing of the guard: bots may replace human writers, the content war, and a drunken Periscope?

I get the feeling that Johnny may be marching home again.

@sociallyfein — Live streaming video and content marketing, both by humans is on the rise. — Getty Image

Remember the Civil War song turned Barney-loving song? The original song goes something like this…

When Johnny comes marching home again Hurrah! Hurrah! — We’ll give him a hearty welcome then Hurrah! Hurrah! — The men will cheer and the boys will shout — The ladies they will all turn out — And we’ll all feel gay when Johnny comes marching home.

Discussion across the technology sector is increasingly focused on live streaming video and everyone is vying for a position in it the booming industry. While Facebook (FB) is undertaking the live events space with its FB Newswire, powered by Storyful, Apple (AAPL) plans to hire actual humans to edit and organize content. Snapchat and LinkedIn (LNKD) are also using human editors. Snapchat is hiring journalists to edit content regarding the upcoming US Presidential elections. Twitter (TWTR) Moments or what was termed Lightning during beta has always been the first to spread real-time events such as sports scores and information on emergency situations across the Globe, which has often proved life-saving for keeping the general public informed and ensuring they know where they can access aid and medical care.

Driving Drunk on a Periscope www.oregonlive.com

Periscope, the live streaming video software owned by Twitter just saved the little town of Lakeland, FL from an intoxicated 23-year-old woman who was live ‘scoping’ herself while drunk driving. One of the people watching it contacted the local Lakeland Police Department and immediately were able to locate the Periscope flunkey.

With so many moving parts, it’s hard to keep up. As an avid user myself I can attest to the fact that Twitter, Snapchat, Facebook, and Google aren’t going anywhere.

As a social media tactical marketing engineer (the title changes faster than Dennis Yu and Larry Kim can create viral hacks to teach at Pubcon Masters Group Training,) Twitters’ Moments showcase live stories with images and videos. This will enable users to follow events in real time and prompt users to sign in and interact over the platform. You can also share the Moment with your #Squad. If the content is a live event such as an NFL game or the Academy Awards you’d be able to tag and comment.

“Snapchat has emerged as the third-highest–valued startup, after taxi-booking app Uber Technologies and Chinese (FXI) smartphone company Xiaomi, said Matilda James, a writer for Market Realist.

Notes from the Platform’s Edge http://bit.ly/1Lesai9

Where do we go for content? Seriously, while we need to be quick and nimble with our time, I’m pretty sure that Jack Dorsey, CEO of Twitter has already figured it out…please say Yes!

How goes? The content wars continue. Facebook Notify, Twitter Moments, Snapchat Discovery, or Leah’s Twitter Account @sociallylfein? Notes from the Platform’s Edge — The Awl http://ln.is/www.theawl.com/2015/yrgWm …

But first, why is everyone bashing the little blue bird over “change?” Twitter layoffs were inevitable. Why did Jack Dorsey, new/old, past/present CEO of Twitter do the unthinkable; just what everyone thought — not. The First day on the job and he did what he had to do to keep the company afloat. It’s not easy to be the “bad-guy in Silicon Valley” — after all, the world is watching.” Oh yeah, and there was something about a square that Dorsey did this week, can’t recall what is was right now. lol

Clearly, this wasn’t Dorsey’s best day and won’t be his last. As pioneers in start-up mode you know a changing of the guard isn’t always easy.

Failure not as the word suggests but failure meaning we dared to try “this” and now let’s try “that.”

Cheers to new beginnings for both Unicorns and journalists.

Now, I’ll Snap to that! Leah Fein

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