Mar 2, 2017Breaking Through: A New Era for Influencer MarketingA lot of what we see passed off as “best practices” in influencer marketing are simply dated, or repurposed from other media practices — far from the state of the art. Why? I’d venture that the relatively low barriers to entry have created a noisy and crowded market, with a…Influencer Marketing3 min readInfluencer Marketing3 min read
Jan 16, 2017Taking the Fluff out of Influencer Marketing in 2017Thought Piece — January 16, 2017 In recent conversations with brands, three common threads have surfaced as influencer marketing secures an accountable place in the marketing mix. ‘Fluffy feel-good’ results or analysis of its impact will no longer suffice. …Influencer Marketing5 min readInfluencer Marketing5 min read
Mar 17, 2014Opening Day: LL styleFor the transformational coaches out there — The kids played an amazing game, showed a lot of grit, and proved their resilience on the field today. Each and every one of them. A victory in every sense, except for the “mercy rule” that maxes runs at five per inning. …3 min read3 min read