…act with labored explanations and admission-of-guilt price cuts days after the late October launch. Experienced Apple executives violated a cardinal rule of selling: Don’t let the customer discover the problem. No product is perfect, so tell it all, tell it now, and tell it yourself. If you don’t, your customers — and your competition — will tell it for you.
The success of the elite worker will depend upon that person’s ability not to get things done, but to have breakthroughs — to use access to knowledge and automation to deliver explosive ideas. To do that which only a human can do.