Want to Go Viral? Sell Your Story, Not Your Product

How do you get the word out about your products or services? Do you talk about cool new features or create ads that talk about your next big sale? If so, you might be wondering why your posts aren’t gaining more traction.
The problem is that those sales techniques rarely make a dent with your regular customers, let alone gain the sort of traction that sends first-time customers your way. Ads like those frame your product’s unique selling proposition in terms of the price (as in the case of a sale) or the relative value (i.e., the features you get for the price). That strategy may work for companies large enough to sell their products at significant discounts, but smaller businesses simply cannot offer the same discounts.
Instead, rather than focusing on the products you sell, tell your company’s unique story.


