The 3 Rules of Using Facebook for Business
Facebook has become the most widely and frequently used social media platform for marketing. According to StatCounter, it makes for 76.22% of the market share. With the ever-increasing popularity of Facebook business pages and their competing posts, it is becoming difficult to get organic reach in Facebook’s Newsfeed. Thus, various brands Buy Real Facebook Likes to get their posts seen by a broader audience. However, here are some rules that you must remember for effective on world’s top social network.
Different Day, Different Content
While it is not uncommon to see brands posting too little, there are some companies that post too much. Ideally, you should post five to ten times a week to make sure maximum followers are able see the content. Moreover, it has been seen that people look forward to different types of content depending on their mood as it changes with the days of the week. For instance, usually people are optimistic but have a low morale on Mondays and Tuesdays, in good mood on Wednesday and Thursday and going out and enjoying from Friday to Sunday. These facts can be used to determine what content needs to be posted when. Moreover, to make your brand stand out in the competitive market, you should not only be active when your business is open, but also when audience is listening. Post content on different times of the day to reach the maximum followers’ engagement. The fans that will be opening Facebook in the morning are most likely to be different than the ones checking in the evening.
Also read: Promoting your Brand on Facebook
The 80/20 Rule
When people use social websites, they expect to find content that is educating, informative and entertaining and not only selling and promotional. This indicates that before you tell the audience about your products and services, engage them with something they would be interested in. Following the 80/20 rule, 80% of your posts should be for follower engagement, while only 20% should be selling. There are various ways to engage your audience; simplest ones include multiple choice questions, describing the picture in three words, fill in the blanks and Yes/No or True/False questions. Avoid sharing only stories and information. Include pictures wherever possible. The more users find your content engaging, the more likely they are to recommend your Facebook page to others.
Positivity is the Key
Positivity and optimism spreads and attracts people. Similarly, sharing positive Facebook posts encourage sharing and promote engagement. On the other hand, being negative can cost you followers, as people are quick to unlike a page if their posts seem controversial or negative to them. The use of humor is recommended to diffuse negativity. For instance, if one of your customer is being unfair in a post or in comments, you should not ignore their remarks. Instead, use humor to respond. According to the founder and CEO of AgoraPulse, Emeric Ermoult, when users complain about his products being too expensive, he offers to gift them the product if only they can find another product with same features at a cheaper price. Most of the time, he is responded to this with a smiley face.
– Article originally appeared on The SocioHawk blog.