Facebook Combines Ads Manager & Power Editor

Last week Facebook announced it would be making changes to the ads manager interface, and businesses are now starting to see this change rollout. In a statement on the blog it said:

The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager.

So what will this mean for the average user?

Basically, Facebook has combined the features of Power Editor with the interface of Ads Manager. Previously, advertisers had the option to choose between a quick ad creation or a guided step by step approach.

It has been reported that this is a move to simplify the ad creation experience for small businesses, many of which prefer to use mobile. Breaking down the barrier between small business owners and Facebook advertising is a move to encourage ad spend on the platform, which increasingly favours paid content in the newsfeed.

But what are the main features you need to look out for? We’ve taken a further look…


Custom Creation Flows

A move like this won’t please everyone, and Facebook acknowledges this early on in its announcement. When a user logs into the new interface for the first time they will have the option to use a guided workflow, which takes them step by step throughout the ad creation, or create a shell format that can be quickly filled in each time they run a new ad.

Those who are confident in ad creation may like to experiment with the shell option, but if you find this too bare you can always switch back using the button on the right-hand side of the ad creation window.

The video here gives a good visual overview of the differences between these 2 workflows.


Drafts Features

Power Editor had a popular automatic drafts feature, which has been brought over to the new Ads Manager platform. As you build campaigns, ad sets, and ads, all your work is automatically saved in draft form. This gives you the option to set up a new ad but publish it at a later date — ideal for busy times!

However, you will now need to review and publish changes. Facebook will prompt you in the case that a draft ad set has sat for too long.


Single Reporting Platform

The new platform will house all reporting and activity history features that Power Editor users will be familiar with, including breakdowns, summary rows, date benchmarks, and the ability to customise and export reports. It will be easier than ever for users to get a detailed overview of how an ad is performing.


So have you noticed the new platform yet? We’d love to hear your thoughts in the comments on how these new tweaks affect your advertising experience.