Image sourced from Digiday

There’s a major problem facing communities everywhere — local news is losing the competition for advertisers to the duopoly (facebook and Google). These two firms account for around 70% of all digital ad spending globally, which has forced closures and cutbacks and severely threatened the future of journalism.

In this issue we see some big buys from brands doubling down on AdTech inhouse, we highlight a key insight into the balance between branding and performance marketing and take a look at how native is becoming used as a vehicle to amplify social campaigns to media.

1. 📊Walmart acquires…

This issue brings up the rise of native ads, the recap of the Digiday’s Moguls and Publishing Summit events, and new guidelines for publisher.

1. 👎Consumers don’t find banner ads relevant and are decluttering online, Adobe report finds 📉

Some key takeaways from the Adobe’s 2019 Summit Ad Report: (1)…

This issue brings up Google’s switch to first price inventory, the native advertising sector growth, legal action about fake followers and GDPR success. And International Women’s Day hasn’t been forgotten: discover the significant women in native advertising.

1. 👉Google switches to first-price auction 🌟

Google said it will simplify programmatic…

This issue brings up new effective metrics, emergence of a new blockchain-based ad optimization and a complete study for Facebook marketing this year.

1. 👉Facebook Marketing in 2019: A Study of 777M Facebook Posts 📝

The key takeaways from this study are that (1) 93.7 percent of businesses use and…

This issue brings up two new innovative metrics to help measure the success of influencer marketing efforts and an opinion piece on whether the Facebook Google duopoly is bad for small businesses.

1.👍Buzzoole creates influencer marketing benchmark to help the industry with measurement and metrics 📊

Buzzoole created two innovative…

This week’s High Five Fridays features an infographic on the growing trend of local digital advertising in the US and marketers’ priority on using location-based targeting. And a shout out to Newspack, a news publishing platform backed by Google’s Google News Initiative.

  1. [Infographic] Local digital ad spend expected to sour…

Woot woot 2019! New year, new challenges, new opportunities. We at Socius are excited to see what this year will bring us and we wish you a great one ahead! And here it is, first 5 High Five Friday goodies of the year.

1. Wix launches Ascend CRM tool suite…

Socius

We’re building automated ad tools fuelled by a brand’s social media activity. Democratizing #AdTech!

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