… this weekend. Your calendar app reminds you of this. You’ve been looking forward to it for months. You can’t wait to take perfectly Instagrammed photos of the meal to go along with your perfectly Instagrammed life.
…in. It lends great perspective to what matters (and what doesn’t) when building a hardware company. Many things can go right for a company but at the end of the day you must do one thing really well: sell a product that delights your customers.