Sofía ElizondoShopper Mistrust is Stifiling e-Commerce in MexicoAs Mexico continues to explore E-Commerce as a distribution channel, challenges arise for both the companies and consumers. Every stage of…Nov 19, 2018Nov 19, 2018
Sofía ElizondoWhy haven’t AR and VR taken off?It’s been almost 10 years since Augmented Reality and Virtual Reality made it to the Top Marketing Trends list… but they still remain…Nov 19, 2018Nov 19, 2018
Sofía ElizondoData is the Key Success FactorI’m sure you’ve heard of Glossier. It started out in 2014 as a blog called “Into the Gloss” that fostered a large community of women who…Nov 19, 2018Nov 19, 2018
Sofía ElizondoOne Retailer to Rule Them AllWhen Amazon launched Echo in 2014, they gave the world a lesson. They could take their learnings from the failed Amazon Fire® and put them…Nov 19, 2018Nov 19, 2018
Sofía ElizondoPitching a Complex IdeaRecently I sat through a startup pitch that left me feeling uneasy. I could not come up with questions or suggestions for the innovative…Oct 13, 2018Oct 13, 2018
Sofía ElizondoSnapchat’s Uneven DealThe recently disclosed partnership between Snapchat and Amazon represents a big step for monetizing image recognition through social media…Oct 1, 2018Oct 1, 2018
Sofía ElizondoThe Missing Piece in Mexico’s E-CommerceThe power of the E-commerce wave in B2C retail has been proven by Amazon’s 177.8 billion in sales in 2017. Mexico, a close observer of his…Sep 22, 2018Sep 22, 2018
Sofía ElizondoThe problem with the Freemium model in the Music IndustryI’m from the generation of teenagers who ditched their cassettes for Walkmans® and curated playlists by downloading music in their desktop…Sep 16, 2018Sep 16, 2018
