Words on Digital

Feeling It

I’m not a fan of making decisions. I realise that I make decisions every day, so I guess it’s not the decisions themselves that I’m against, but the conscious act of it: “let’s decide”. To me, that implies interrupting a process, putting on a blindfold and selecting a random path forward.

Instead, I want whatever process I’m involved in to be a continuous movement where I — or we as a team — consciously and subconsciously gather knowledge along the way until I — we — instinctively know what’s right, until there is really only one option.

As with most things in life, you shouldn’t force it, you should feel it.

This article is part of a series of more or less unfinished thoughts on digital transformation and team management, a collection of insights from my fifteen years as a team leader at the digital agency SthlmConnection.