👩‍💻 UX Designer & Contributor to AIxDesign community | 🏠 From Brazil living in the Netherlands | ℹ️ https://sofiagomez.me/

The Challenge


Making Machine Learning accessible to people with no data science knowledge

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What is Machine Learning?

Nirman describes Machine Learning as “the art of finding patterns in a data set”. …


Storytelling in Advertising



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Photo by Lê Minh from Pexels



  • …notice the video feature and liked it.
  • …were happy with the flow and found it clear.
  • …went to categories directly.
  • …were expecting to see some sort of animation after clicking on the “Try Me” button.
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Research

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The Client

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store