A lot of people do not recognize the importance of the topic on ‘Vanity Sizing.’ The simple term is unheard of by many people, which is the reason there hasn’t been much done to help stop it. Though I don’t know if it would be a good idea to stop this existence because it is what helps the market and fashion industry grow. An article titled “The Psychology of Vanity Sizing” written by Roger Dooley writes an interesting article on the effects that Vanity Sizing has on the consumers who participate in daily shopping. Before going into too much detail about what the article is about, I will explain the definition of this word. Basically, Vanity Sizing is a term used to refer clothes that are made with labels, labeling them smaller then they actually are. In order to appeal to the customers, it is a way of bonding with them and letting them feel satisfied about the size of clothing that they fit in.
When reading this article at first glance, I had to completely think back to the days where I would try on clothes in a fitting room over at many different stores at the mall. I remember being different sizes in many of them and it never made any sense to me. Dooley goes deep into this subject explaining the psychological effects that are layed out when combining these two terms. Vanity Sizing is used to help customers feel good about their self esteem; by letting them know that they do not use their real size, but a smaller size. Customers often do not know this because it isn't publicly stated. I don’t really think it is a good idea to use vanity sizing for clothing because looking back at what I believe in, I don’t think it is right to lie to customers about their sizes. For one, there are many women out there who don’t have a lot of confidence when it comes to their body, but labeling clothes with smaller sizes than what they really are is also affecting their brain mentally, even health at this matter.
According to the article, there is a section that talks about “The Self-Esteem Effect?” in which it is talked about how self esteem and clothing sizes plays a huge role when a customer is shopping for clothes. Researchers found that “self esteem was lowered by the product with the bigger size label and even more to the marketers, they liked that product less. Now, I understand the effects of a person feeling less when they are to face the truth about their sizes, but it isn’t necessarily good to believe that they are a size less. In many ways, this affects people health wise because instead of maybe having healthier diets to be able to fit into their true size, the market decides to make clothing that will fit the customers body. This process should work the other way around, and would be better for designers to state the true sizes of the garments.
A blog post written on medium by user “Layers” makes a similar blog post titled “Vanity Sizing and why clothes don’t fit.” The user explains clearly the definition of the sizing as well as shows evidence to how stores may size their clothing. I think this post is brilliant because it roughly explains the situation and is very concise. The whole idea of vanity sizing is said in their point of view and they explain well what their opinion is without being too open minded. The blog is very professional and gets to their point in a quick manner. What I get from the two sources that I have looked at, is that both agree on the fact that the way clothes are labeled are truly bad for the consumer because it makes them feel like if they are being lied to. On Layer’s blog post, they roughly say “If pants say they have a 32in waist, and I have a 32in waist, I want them to fit.” This sentence from the quote explains the dissatisfaction of purchasing clothes that are labeled in a certain way.
The information by both sources clearly explain the situation well and what I can conclude from the information read, is that I can see both sides of where the market comes from. Wanting to satisfy customers and keep them well entertained with the clothing is a priority, and losing customers is something the industry wouldn’t like to see, however I strongly suggest that vanity sizing should not be a thing on today’s society, seeing as how this has its effects on the health of a person, and the mindset of the individual.