10 free tools to research your competitors

Understanding your competition is a crucial part of job for any marketer of entrepreneur. Some companies hire professionals to track competitors. But it doesn’t always have to be a complicated, time-consuming, and expensive process — particularly given the new wealth of data that can be assembled using the Internet.

Here you can find a list of free or partly free tools to understand who is who in your landscape.

Alexa — Amason’s tool uses audience overlap technology to determine similarity and helps to uncover ways to get in front of your audience. 7 day trial free.

Similar Site — free and quick access to discovering and qualifying all of your competitors and potential partners.

Similar Web — insights into any website’s statistics & strategy, showing how your competitors are getting traffic (social nets, SEO, ads etc).

Wappalyzer — a browser extension that uncovers the technologies used on websites. It detects content management systems, eCommerce platforms, web servers, JavaScript frameworks, analytics tools and many more.

ScoutZen — tracking competitor’s followers on Twitter, as well as monitoring mentions of you or your competitor with advanced Twitter searches.

AlternativeTo — finding alternatives to your competitor’s web site.

AngelList — learn about your competitors, their history and investment rounds, how they grow and hire at current moment.

Crunchbase — similar to Angellist, showing history of companies, their top management and investors.

Google Alerts — track your competitor’s mentions in media or blogs.

Serpstat — compiles historical data of keywords, showing trends and their competition.

That’s it! What tools do you use for competitors research?