Technology today is intertwined in every aspect of business, and information technology has become a primary driver of market differentiation, business growth, and profitability.

Hence knowledge and know-how of technology trends that are changing the rules of the game and competitive advantage are now in the realm of CEOs, COOs, and CMOs. Technology as we know it today has extended beyond the realm of IT executives into the C-suite.

It is then the leaders’ responsibility to grasp the role of technology and use it to deliver tangible business results to stakeholders.

Technology is no more a merely support function. It has become a fundamental driver of business growth and competitive differentiation.

This fundamental shift in the role of technology mandates transformation of business models in order to survive and be successful in the years ahead.

And the time to act is now. To grasp the power of new tools, technologies and tradecraft, to have the insight to adopt them and the foresight to adapt our organizations to a rapidly changing environment. To transform relationships with customers, differentiate ourselves in the marketplace, expand our global footprint, and enhance the relevance of our enterprise in this digital world.