Tales — interactive ad storytelling

How might we make brand advertising content engaging and useful for the consumer?

My Role

Problem with ads experiences

Opportunity— Co-creation model of creating ads

Value diagram

Solution— Tales, an interactive storytelling ads

Our vision is to be the world’s best brand storytelling community by creating and telling branded stories alongside the people for the people. We wish to achieve this by reinventing the digital advertisement with interactive and immersive experiences.

Why it would work over existing solutions?

Conceptual model

Design Principles

Type of Tales

Example of Immersive Tales
Example of Companion Tales
Companion Tales for Voice assistant devices

How did I build the brand?

Logo explorations

Final brand design

Let's build something better. Together. http://sohajsinghbrar.com/

Unlisted

Let's build something better. Together. http://sohajsinghbrar.com/