Accelerate your career and business growth with Digital Marketing

Photo by GDJ CC0

My life changed when I got married and came to the US. As a journalist in India, I loved the active work life but now I was stuck inside my home in a foreign land without work. My self-confidence and morale took a big hit and I felt as if my life-force was slowly being drained out from my body. Things got a bit better after the birth of my two children and when a good friend and my neighbor introduced me to a well known online marketplace for hand crafted items.

Lately, I have been thinking about my family’s future and the need for augmenting the household income. Having been a small business owner for a while now, I was frustrated that my business was not picking up that way I expected it to given the hard work I put in it. My shop is highly reviewed by my customers so it is certain that the quality of my workmanship cannot be at fault. So what am I doing wrong ?

My shop:

Having an online marketplace is just one small aspect of running an online business while getting the buyers to look at my offering is another big and significant aspect that small business owners do not take seriously. It is very difficult to differentiate your product from your competition and spend advertising money intelligently.

This is when I started a passive search for a training program that would help me succeed at social media & digital marketing that would allow me the flexibility to take care of my family and business while I learn. I was told about Udacity’s Digital Marketing Nanodegree (DMND) by a friend. This was exactly what I had been looking for.

UDACITY Nano Degree - Photo courtesy Udacity

I am sure that you would want to know why I chose to go with Udacity’s DMND in the light of other lower cost options. It has to do with Udacity’s commitment to hosting the highest quality content and the partnership with the industry leaders like Facebook, Google, Hootsuite, HubSpot, MailChimp and Moz. Following are some of the promises as advertised on their website:

In this unique program, you’ll get to run live campaigns on major marketing platforms. You’ll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You’ll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and engage with you during online events.

Other than this, the course also promises an industry recognized certification and the potential for landing a job.

I already feel that my life is changing for the better since I signed up for this course. I am very confident when I am talking and sharing my ideas about social marketing and applying into my real life projects.Now my goal has a plan and I feel my life force is returning back.