To See and Tell the Good from the Bad

You need a designer eye to design, and a non-designer eye to feel what you designed. (IA Inc)

Let’s see what we can learn from good designs as well as from bad ones.

Notre Dame de la Sagesse : A catholic parish in the south of France

  • Clever, meaningful and aesthetic logo
  • Expectable and easy to understand Information Architecture — On the navigation bar, the information is structured according to the type of action that a visitor or parishioner can take : Discover, Celebrate, Participate, Help, Watch.
  • Clean Design, organized Content. Slightly acid colors blend into each other in a soothing way. The result is both peaceful and energizing.

Studio Chevojon : A photography studio in Paris

  • Unusual and innovative navigation : (the thing is actually so unusual that Awesome Screenshot could not capture it). It makes me want to look at the entire website and click on every link just for the sake of it and for the enjoyment that comes with the surprises.
  • Unobstrusive Design : At the same time, those interactions don’t distract me from the content that is easy to digest. Of course, the fact that it is a Photography studio website helps a lot making the experience visually pleasant.

Monument Real Estate : A belge Real Estate Company

  • Immediately perceivable brand that conveys seriousness and reliability
  • Interesting use of the logo to disrupt the symmetry of the pages

Examples of Bad Design

Ranch El Bronco : A small ranch in the south of France (the actual rides are just as beautiful as the website in ugly !)

  • Not readable due to the background.
  • Poor hierarchy and organization on the page
  • The navigation bar doesn’t visually change when I click on a page. Instead, a title appears that has the exact same appearance as the navigation bar. As a result, I think the title is clickable, and wonder why the same thing appears twice.
  • Bad use of the real estate on the page. Not responsive

Sunbiz.org : Florida Department of State, Division of Corporations

  • Brand looks outdated.
  • Website is not responsive
  • Convoluted Information Architecture : there are subcategories within subcategories of the “Help” category. At this point, I feel like the only help I need is to understand their website. I look into what falls below the “Help” category and see “Email us”. I find it both funny and disturbing that another category, on the same level as “Help” is “Contact us”.