This story is unavailable.

It seems obvious there’s been a bit of “white flight” when it comes to entertainment options. While the pale kids are binging on Netflix and trying to remember their friend’s Hulu password, the audience of color is still going to the movies. You can see it reflected in the retail world, as well, where the shopping centers are more and more brown and The Sunburnt Consumer is busy waiting for Amazon’s drones.

What makers of mass products that involve getting out of your living room, be it entertainment or shopping, haven’t caught up to is this changing of the audience. They still think they’re marketing to a middle-class white couple, who are more than likely *really into* The Leftovers or whatever. (And yes, I can draw a Trump popularity corollary from this.)

Show your support

Clapping shows how much you appreciated solistrato’s story.