Make “create once, publish everywhere” the mantra of your digital content production. — Before online shopping, consumers could go to a brick-and-mortar store to experience a product before making a purchase. For example, while visiting the local shopping mall, you could feel the weight of a hammer or sit in a rocking chair to validate that it meets your standards of quality and…

As an enterprise company, it’s your responsibility to give customers an exceptional experience through every phase of their journey with your brand. The most efficient way to do this? Regularly delivering fresh content that helps them understand your brand, messaging, products, services. In 2020, enterprise websites hold the key to…

Many government agencies are facing the reality of moving their IT infrastructures into the cloud. In fact, many agencies have already added cloud services but haven’t had to confront moving their whole local infrastructure to the cloud. Federal, state and local governments in the United States are increasingly mandating that…

Regardless of size, your business should be watching “GDPR lite” very closely. — The California Consumer Privacy Act (CCPA) will be one of the first major digital data protection laws on the books. And while it might directly affect one state by name, CCPA’s effects will be far-reaching and could shape future legislation for the entirety of the US. This renewed vigor toward…

Whether you’re brick and mortar or strictly eCommerce, your digital experience matters more now than ever before. — From connecting in the physical to the digital world, your customers want to feel like your brand “gets” them. They demand experiences that are effortless and rewarding like you know exactly what they need. And why not? They’re tired of browsing a noisy, fragmented world that leaves them feeling overwhelmed…

With billions being spent online each year, your business can’t afford to lose out on these simple tips to excel in a digital storefront. — E-commerce is having an explosion of growth. In 2018, consumers spent $517.36 billion online with US merchants. In the US alone, e-commerce represents almost 10% of retail sales and that number is expected to grow by nearly 15% each year while global e-commerce retail sales are expected to hit $4.5…

Customer experience online matters almost as much as it does offline. Websites have to be more than an extension of your physical brand. Online orders from websites, phones, and even social media accounts created $517 billion in 2018. Great digital experiences keep your customers coming back both online and in-person…

Artificial intelligence. Content management. The Cloud. What stays and what goes in the search for better CX? — We live in a world where friendly chatbots offset customer questions and major purchases can be made through social media platforms like Instagram. But customer experience (CX) goes beyond the latest tech platform. Even with the crazy rate of technology changing, one thing remains important: customers having a good experience…

Her website clearly wasn’t ***Flawless. — Beyonce is making headlines once again, but this time, it’s not for dropping a surprise album or for being pregnant again. It’s for something out of left-field: her website. More specifically, that her website doesn’t work for blind users. …