6 Reasons Your Personalization Efforts Will Fail
“Personalize” continues to be a hot buzzword in the digital scene. But if it’s so popular, why are brands giving up on it? — Recently, Gartner came out with a somewhat surprising prediction that marketers are finding personalization isn’t producing the results they expect even though customers love personalized marketing. Gartner believes that by 2025, a lack of ROI will cause 80% of marketers to abandon personalization efforts.