Automotive Electronic Power Steering Market Trends: A Detailed Study of its Market Segmentation and Analyzing the Importance of the Emerging Trends

Solon carter
6 min readJun 9, 2024

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This "Automotive Electronic Power Steering Market Research Report" evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Automotive Electronic Power Steering and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. The Automotive Electronic Power Steering market is anticipated to grow annually by 5.2% (CAGR 2024 - 2031).

Introduction to Automotive Electronic Power Steering and Its Market Analysis

Automotive Electronic Power Steering (EPS) is a system that uses electronic sensors and control modules to assist in steering a vehicle. The purpose of EPS is to provide more precise control, improve fuel efficiency, and enhance overall driving experience. Some advantages of EPS include reduced effort in steering, improved response and handling, and the ability to adjust steering feel based on driving conditions. This technology is expected to drive the Automotive Electronic Power Steering Market due to its efficiency and performance benefits, as well as the increasing demand for advanced safety features in vehicles.

The Automotive Electronic Power Steering Market analysis adopts a comprehensive approach to examine various aspects of the industry. The research focuses on key market trends, drivers, challenges, and opportunities impacting the growth of the Automotive Electronic Power Steering sector. With an expected CAGR of 5.2% during the forecasted period, the study delves into factors such as technological advancements, regulatory frameworks, competitive landscape, and consumer preferences to provide a holistic view of the market dynamics. This analysis aims to provide valuable insights for stakeholders, investors, and decision-makers in shaping their strategies and business decisions in the Automotive Electronic Power Steering industry.

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Market Trends in the Automotive Electronic Power Steering Market

- The trend towards autonomous driving is shaping the Automotive Electronic Power Steering market, with the demand for more advanced and intelligent steering systems that can work seamlessly with other autonomous driving technologies.

- The increasing adoption of electric vehicles is driving the need for more efficient and lightweight power steering systems, with a focus on reducing energy consumption and enhancing overall vehicle performance.

- Consumer preferences for comfort, safety, and convenience are influencing the development of electronic power steering systems, with features such as adaptive steering and variable assist becoming more popular in modern vehicles.

- Industry disruptions such as the shift towards connected cars and the rise of mobility-as-a-service models are changing the way power steering systems are designed and integrated, with a focus on enhancing the overall driving experience and improving vehicle connectivity.

- The growing emphasis on sustainability and environmental impact is leading to the development of eco-friendly power steering solutions, with a focus on reducing energy consumption and emissions in the automotive sector.

Overall, these trends are driving the growth of the Automotive Electronic Power Steering market, with a focus on innovation, efficiency, and customer-centric design.

In terms of Product Type, the Automotive Electronic Power Steering market is segmented into:

C-EPSP-EPSR-EPS

There are three main types of automotive Electronic Power Steering (EPS): Column-EPS (C-EPS), Pinion-EPS (P-EPS), and Rack-EPS (R-EPS). C-EPS uses a motor along the steering column, P-EPS integrates the motor within the steering gear, and R-EPS has the motor mounted on the steering rack. Among these, C-EPS is the dominating type that significantly holds the market share due to its simpler installation and cost-effectiveness. C-EPS is also preferred for its compact design and ease of integration with various vehicle models, making it a popular choice among automakers and consumers.

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In terms of Product Application, the Automotive Electronic Power Steering market is segmented into:

Passenger VehicleCommercial Vehicle

Automotive Electronic Power Steering (EPS) is used in both passenger vehicles and commercial vehicles to assist with steering effort, enhance vehicle safety, and improve fuel efficiency. In passenger vehicles, EPS provides a more comfortable and responsive driving experience, while in commercial vehicles, it simplifies maneuvering and enhances driver control. The fastest growing application segment in terms of revenue for EPS is in passenger vehicles, as more manufacturers are incorporating advanced EPS technology in their vehicles to meet the increasing consumer demand for safety and convenience features. EPS has revolutionized steering systems in vehicles, providing a more efficient and enjoyable driving experience.

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Geographical Spread and Market Dynamics of the Automotive Electronic Power Steering Market

North America: United States, Canada, Europe: GermanyFrance, U.K., Italy, Russia,Asia-Pacific: China, Japan, South, India, Australia, China, Indonesia, Thailand, Malaysia, Latin America:Mexico, Brazil, Argentina, Colombia, Middle East & Africa:Turkey, Saudi, Arabia, UAE, Korea

The Automotive Electronic Power Steering market in North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea is experiencing rapid growth due to increasing demand for advanced safety features and driver assistance systems in vehicles. Key players such as JTEKT, Bosch, Nexteer Automobile, ZF, NSK, Mobis, Showa, Thyssenkrupp, Mando, and CAAS are actively expanding their presence in the region.

JTEKT, a leading player in the market, is focusing on developing innovative electronic power steering systems to meet the evolving needs of the automotive industry. Bosch is leveraging its expertise in sensor technology to enhance the performance and efficiency of electronic power steering systems. Nexteer Automobile is investing in research and development to introduce cutting-edge solutions that improve vehicle handling and control.

ZF, NSK, Mobis, Showa, Thyssenkrupp, Mando, and CAAS are also investing in technological advancements to capitalize on the growing demand for electronic power steering systems in North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea . The market opportunities in the region are driven by the increasing adoption of electric vehicles and the rising trend of autonomous driving, presenting promising growth prospects for key players in the Automotive Electronic Power Steering market.

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Automotive Electronic Power Steering Market: Competitive Intelligence

JTEKTBoschNexteer AutomobileZFNSKMobisShowaThyssenkruppMandoCAAS

JTEKT Corporation is a leading player in the automotive electronic power steering market, with a focus on technological innovation and high-quality products. The company has a strong track record of performance in the industry, with a significant market share and consistent revenue growth.

Bosch is another key player in the market, known for its advanced steering systems and cutting-edge technology. The company has a history of driving innovation in the industry and has experienced steady revenue growth over the years.

Nexteer Automobile is a prominent player in the automotive electronic power steering market, with a reputation for delivering reliable and efficient steering solutions. The company has a strong market presence and a focus on expanding its product offerings to meet customer demands.

ZF Friedrichshafen AG is a global leader in the automotive industry, with a strong presence in the electronic power steering market. The company is known for its commitment to innovation and has a strong track record of revenue growth and market expansion.

NSK Ltd. is a well-established player in the automotive electronic power steering market, with a focus on producing high-quality steering systems for vehicles. The company has a history of steady revenue growth and a strong market position.

- JTEKT: $11.84 billion in sales revenue

- Bosch: $77.7 billion in sales revenue

- Nexteer Automobile: $3.9 billion in sales revenue

Automotive Electronic Power Steering Market Growth Prospects and Forecast

The expected CAGR for the Automotive Electronic Power Steering Market during the forecasted period is projected to be around 7% to 10%. This growth can be attributed to various innovative growth drivers and strategies in the market. The increasing demand for fuel-efficient vehicles, rising adoption of advanced driver assistance systems, and growing focus on vehicle safety are key factors driving the growth of the automotive electronic power steering market.

Innovative deployment strategies, such as the integration of steer-by-wire technology and the development of electric power steering systems with advanced features like lane-keeping assist and adaptive cruise control, are expected to further increase the growth prospects of the market. Additionally, the emergence of autonomous vehicles and the trend towards connected cars are opening up new opportunities for growth in the automotive electronic power steering market.

Moreover, the growing focus on electric vehicles and the increasing demand for electric power steering systems are also expected to contribute to the market's growth. Overall, the automotive electronic power steering market is poised for significant growth in the coming years, driven by innovative technologies and deployment strategies that cater to the evolving needs of the automotive industry.

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