#1 — Manage your sales process

One of the prominent reasons to use a CRM in your B2B Corporation is for sales management and organization. Organization and management of your sales is the most important thing for your business. As a B2B corporation you need to keep after and maintain your sales figures and you need to have an established process for keeping track of them.

Any CRM worth their salt has got a proven process to handle this aspect of your business. CRM’s do their best and use predefined strategies for sales organization which is both effective in implementation and efficient in practice. The fact that CRM’s are working directly with customers only strengthens the likelihood for repeat business.

When you’re working with a CRM’s organization and discipline it helps other arms of your business as well. Salespeople spend so much of their time waxing and wooing potential clients that they can wind up getting a little bit lost in their own heads. That is, they may have a far rosier picture of one client or another than they really should. When your sales team has an unbiased, honest picture of their sales numbers and how they have fallen in actuality they are far more likely to approach the sales game with renewed focus and vigor.

CRMs also are able to use their organization techniques to address the matter of sales leads and revenue prospects.
As a business you always want to be selling the same soap; that is your message should be clear, consistent, and always on point. This is one of the tools of CRM’s in their organization of your business prospects. There will never be any mystery about the message you’re selling.

#2 — Maximize Leads

CRMs also allow your business to really maximize the prospects of all the leads you are working with. When you can get more out of your leads your sales numbers will increase dramatically. Moreover you will be spending less time dealing with irrelevant nonsense and more time working with the prospects that are ripe for the picking.

CRMs are very able to cross reference your database with the database of a larger pool to see where you can take your business. A collaboration database not only shows off the database you have and share it with other businesses of similar need, but you can also pick and choose from their information and get the leads most applicable and synchronous to what you do.
Another area where working with CRM’s makes a lot of sense related again to leads is in the timeliness factor. Too often even the best of potential leads can be overlooked until it’s just too late. You had a lead, you could have had a strong, substantive relationship with this client but you lost that chance.

Find out more about this and the complete list of reasons businesses implement a CRM by downloading the free eBook from Solutions Metrix.

Chapters in this eBook:

1 — Manage your sales process
2 — Maximize Leads
3 — Real time information
4 — Forecasting
5 — Repeatable process
6 — Centralized
7 — Efficiency
8 — Optimize Marketing
9- Cloud
10 — Optimize inbound leads