How matrimony industry is growing with Online Matrimonial

Jan 20, 2017 · 6 min read

Indian Matrimonial websites make for a perfect substitute for millions of Indians who are now connected to the web and still belong to traditional beliefs. Considering the enhanced reach, extreme convenience and more privacy, online matrimonial websites are most definitely a preferred substitute to conventional sources to find brides and grooms. It is simple for anyone to simply log onto a website of their choice and register by uploading a bio-data with information of their choice. Online matrimony offers user-friendly interfaces for youth as well as parents to conduct searches based on their preferences and initiative conversation with a click of a mouse. This ideal blend between Indian traditional systems and modern technology has made it possible for Indian bachelors and spinsters around the world and explore and find themselves the perfect match for life.

The institution of marriage has changed through the years from arranged marriages and love marriages, to the modern-day arranged love marriages. But now a concept has emerged that could be defined as niche or segmented marriages. In the Hindu culture, marriage is a big ritual that celebrates with full of spirit. In this ceremony, not only two opposite genders but also two families get into a happy relationship. Every year, many Hindus get married with a commitment to spend their life together happily. The online matrimony industry has blossomed into a huge business opportunity due to the need of marriage among vast youth of India. The growth of online matrimonial portals has meant lesser newspaper classified ads and fewer takers of traditional matrimonial services.

In normal Arranged Marriages, Marriage partners must be from the same caste and inter-caste marriages were not accepted. In some cases, couples in inter caste marriages were not accepted and subjected to not approval. Similarly parent arranged marriages were the norm and love marriage, the common term used for self-arranged marriage was not tolerated. In India, arranged marriages are often contrasted with love marriages. In general usage the term arranged marriage is applied to marriages in which family and kin play a key role in spouse selection. This type of marriage is contrasted with love marriage where individuals select their own partners. The meaning of these two types of marriage systems has changed over time. In arranged marriages in the past women used to have little say in marriage decisions, but now they are consulted and their opinion sought before marriage decision is made. Online Matchmaking and matrimonial is booming in these days because parents now want their children approval for marriage decisions. On the other end, many of the love marriages now have the approval of the parent’s love cum arranged marriages. Thus, far from being distinct terms, there seems to be a union and overlap between love and arranged marriages now. This is condition for rise of Matrimony Portals in modern India.

Top Matrimonial Site Graph

Features of Online matrimonial:

· Free registration Or Paid registration

· 100% mobile verified profile

· Security and privacy control options

· Safe, secure and confidential

· Daily matches via E-mail and SMS.

· Accessible customer care centers

· Wedding related services and products

· Photo protection features

· Browse Matrimonial Profiles by category

· Screening system for prevention of abuses

· Privacy protection options

· Category based selection available

· Region wise portals

Online matrimonial is instant, convenient and anonymous. It is a powerful tool for discovering compatibility and it’s fueling an increasing number of successful marriages. The wide range of Indian matrimonial sites is also engineering a major social change. Such sites have been around for a while but never in such large numbers and offering such a wide range of options and services. Millions of unmarried couples, especially young women, are now depending on the Net to exchange photos, videos, views and opinions before bringing in the parents to convince them they have found the person they want to marry. It’s a major development in a society where mobility and opportunity is separating parents from their children much earlier than before. At last count, there were over 100 such sites. India has some 38.5 million Internet users and nearly 60 per cent are below the age of 25. Of them, 48 per cent are registered with matrimonial sites, 51 per cent with dating and friendship sites and 37 per cent of Internet users are into both the activities.

Process of Online Matrimony:

Matrimonial Registration:

Registering your profile in matrimonial websites is very easy. The navigation and matrimonial registration in websites is simple and can be used by semi computer literate persons. Her at first, you have to give information regarding your personal information, educational information, preferences, contact information and username, password for security. All the data provided by you will be kept confidential and cannot be viewed by third party users.

Bride or grooms Search:

You can execute search option in websites according to your preferences. You can go through educational, occupational and location search for best results in matrimonial websites. All the online members in matrimonial websites are more chances of match making due the filter of your preferences at first of your search. Lots of youth are benefitting from the matrimony websites in this modern age. In today era, matrimonial websites have changed the traditional approach for choosing a life partner.

Mutual Compatibility Check:

It is very much essential to find the life partner, whom you want to be with all your life. Every person has some flaws and advantages when we consider a person. Mutual trust and same interest is very much essential and necessary to marry with. To know both are very essential prior to marriage, if you haven’t found quite what you’re looking for on an online dating site, you aren’t alone. Two thirds of online daters, around 66% tell that they have gone on a date with someone they met through a dating site or dating app. Whether both are matrimonial compatible with education, occupation, finance, religion, caste is very important in marriages.

Communication and Decision:

Marriage is honorable. Everyone desires a peaceful and love-filled relationship or marriage. The choice of a life partner has been a great challenge over the ages. Taking the correct decision is very much essential while choosing a marriage partner. Someone may be confused while choosing the partner but you have to keep faith on destiny and positivity. Make sure you have tried your best efforts to make your matchmaking search successful and tried your best.

Percentage of Arranged vs Love Marriage

Specification of a complete profile:

· Religion

· Mother tongue

· Caste/sect and sub-caste

· Diet: whether users are Vegetarian, Non-Vegetarian, and Occasionally Non-Vegetarian

· Personal values: whether they classify themselves as Traditional, Moderate, or Liberal

· Complexion (Very Fair, Fair, Whitish or Dark), height and build

· In which field the user is currently employed

· Whether the user would prefer to continue to work after marriage

· Their horoscope details (date, time, and place of birth).

Online matrimony provides the comfort and choice of millions of prospects and much more information about a prospect marriage proposal. In future, market continues to evolve, bring in more customers and serve to new generations, online matrimony will continue to thrive in India for a very long time to come. With matchmaking, matrimonial services offer personal management advice on how to deal and make it work. If you have chosen your marriage interest, then trying to sort through hundreds of your matches online to find love can be easy, especially when your matches looking for the same things you are. Planning a wedding takes a lot of time, so better to avail other services of online matrimony. Visit to search and find your soul mate from thousand members in the data base and you avail other services for a memorable marriage ceremony.


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