Matrimonial information system and services in India
In recent time, online matrimony portals accelerate the opportunities of providing newer matrimony services for sharing matrimonial information more comfortably and selectively. Since the beginning of fourth century, India has a rich tradition of arrange marriages that have been practiced mainly to establish a sacred bond between two families. In recent time, marriages in India have undergone tremendous change with the changing trends of India society. Therefore, marriages are deviating mostly from arranged to love marriage, arranged love to love arranged, intra caste to inter-caste even inter-religion, social-marriage to court-marriage and seldom living together. Traditions and customs are greatly affected by the attitudes and beliefs of brides or grooms, ceremonies are not as long as they used to be, certain numbers of rituals losing their relevance, unusual trend of marriages are evident, court marriages are gaining importance. Practically, global techno culture is dominating on many social events, thereby enforcing young peoples to cross the boarders of social practices of Indian culture.
Recently, online matrimony portals accelerate the opportunities of providing better matrimony services for sharing matrimonial information more comfortably and selectively. However, one can use a single or multiple vectors simultaneously to share such information depending upon the needs and desire of the individual concern. It is being observed that aspiring brides and grooms often interact among themselves peer to peer in view of sharing matrimonial information of their own, but without any causative agent. In fact, gradual change of intermediaries has been taking place over time to meet up the changing requirements of marriage-information seekers in Indian society, which can be discussed under following sub-headings.
Usefulness of Online Matrimony Service:
In recent time’s matrimony portals, social networking sites, community specific chat rooms are prevailing on the Internet. These can be treated as transmitting agent of first hand matrimonial information and gaining popularity with the increasing use of Internet in our country. Such interactive platforms offer attractive services to their registered members and facilities online searching free fee based instantly and more comfortably. Online matrimony service refers to the formation of a community on the Internet, which facilitates the members to interact and share marriage related information through selective information based personalized ways. This service provides a variety of new ways for users to interact and share first hand information, thus gained much popularity in twenty first century. Such platform brings the peoples together having matrimonial interest. Therefore, interested members can explore the interest of others. Current matrimony service portals have their ability to set up and customize a personal profile that enables the members to use attractive services in the same way of social networking practices.
· Free registration
· Fee-based utilities
· Online chatting
· Email/SMS alerts
· Personalize services
· Community specific search
· Horoscope matching
Free registration always attracts information seekers to be a member of online matrimony. Obviously paid members have greater level of access; they can initiate meaningful contacts with other members, successfully can use functional tools, and enjoy many other value added services. Again, structural components of these portals substantially make the difference in their efficiency and use. Matrimony databases are usually comprises of information components like basic information, vital statistical information, religion and family, education and career, behavior and culture, and lifestyle information. None the less online matrimony sites are increasingly being used to keep connected with prospective brides and grooms. Peoples of every sphere of the society have begun to observe its usefulness on various marital events. In India, online matrimony market reveals twelve million users and gaining prominence during last few years.
Criteria for accomplished matrimony sites:
· Ease of use
· Functional tools
· Reliability, utility, visibility
Today, hundreds of matrimony sites have become operative in national and regional level to sustain the pressure of marriage information seekers. These sites provide interactive platform to communicate marriage related information. Potential users can choose any of the platforms, but they must evaluate these sites in terms of many factors. Apart from many matrimonial websites, no doubt, shaadi.com is a clear winner followed by jeevansathi, bharatmatrimony, simply marry and Wmmatrimonial.com and others. These sites are driving their focus more on newer technologies in order to increase the revenues. Such matrimony sites have revealed a completely new Indian culture in transforming matrimonial information.
The growth of online matrimonial sites is mainly because of the wide variety of choices, convenience, time saving and efficiency. Recent study reveals that the top online Indian matchmaking platforms have accounted for over five million marriages in the last decade. On an average, lot of websites gains around ten thousand new registrations a day and three million active users looking for spouses. Matrimonial websites offer different levels of service, so it’s important to make sure you know how much help you think. For further information, you can visit wmmatrimonial.com to make your big bride or groom search a memorable one.