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Somia CX

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Reimagining Indonesia’s Healthcare Journey in 2030

In order to bridge some gaps in users’ expectations and Indonesia’s healthcare system, we attempt to reimagine the journey by looking into…

May 18, 2020

Reimagining Indonesia’s Healthcare Journey in 2030

May 18, 2020

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Somia CX Thoughts

How to Incorporate Service Design for Digital Transformation

If you’re influencing your company’s digital transformation, let’s break down the role of design in your overall strategy.

Jul 11, 2019

How to Incorporate Service Design for Digital Transformation

Jul 11, 2019

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Somia CX Thoughts

User Experience, Customer Experience and Service Design: How Do You Navigate Them?

We know that UX is not UI. Shouldn’t we consider how service design is neither UX nor CX? How much do these distinctions really matter?

Apr 15, 2019

User Experience, Customer Experience and Service Design: How Do You Navigate Them?

Apr 15, 2019

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Somia CX Thoughts

Understanding Point of Sales System in Indonesian Small Medium Enterprise

A Case Study in Food and Beverage Industry

Apr 6, 2018

Understanding Point of Sales System
in Indonesian Small Medium Enterprise

Apr 6, 2018

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Somia CX Thoughts

Reflecting on 2017 and welcoming 2018!

Another year has passed, and again, it has been a wonderful year full of learning and exciting new experiences for us at Somia. Reflecting…

Dec 30, 2017

Reflecting on 2017 and welcoming 2018!

Dec 30, 2017

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Somia CX Thoughts

Reflection of 2016 and Welcoming 2017

Just like other years, 2016 for sure has not been a smooth sailing one for us. But we surely learn a lot, and reflecting on these, we are…

Dec 23, 2016

Reflection of 2016 and Welcoming 2017

Dec 23, 2016

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Somia CX Thoughts

Pasar Badung Discovery Research

Pasar Badung is one of the oldest and biggest traditional market in Indonesia. It has long history of culture, tradition, and economic…

Dec 20, 2016

Pasar Badung Discovery Research

Dec 20, 2016

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Somia CX Thoughts

E-commerce Site UX Review: Bhinneka.com

An Independent review by Somia Customer Experience

Dec 6, 2016

E-commerce Site UX Review: Bhinneka.com

Dec 6, 2016

Somia CX
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Somia CX Thoughts

Booklist in experience design

We are often asked to give recommendations on books to read to learn about UX or human-centered design. Here are our all-time-favorites:

Oct 14, 2016

Booklist in experience design

Oct 14, 2016

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Somia CX Thoughts

The Myth of Happiness by Sonja Lyubomirsky

Have you ever wanted a thing so much but after you actually bought the thing the happiness of owning it only last maybe a week? Or have you…

Oct 1, 2016

The Myth of Happiness by Sonja Lyubomirsky

Oct 1, 2016

Somia CX

Somia CX

We help companies uncover deep insights and translate them into impactful, innovative product and service experiences.

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