Somi ArianHow I learnt to constantly reinvent myself through Transition ArchitecturePeople say, “hardship makes you resilient”! That’s not strictly true. Hardship could also break you, I went to the verge of being…Jun 9, 2020Jun 9, 2020
Somi ArianHow to Prepare Your Millennial Team for Disruptive TechnologiesWe live in an age of technological disruptions. Every single industry is being affected by the introduction of Artificial Intelligence on…Jun 1, 2020Jun 1, 2020
Somi ArianYour Ideal Workforce In The Age of Artificial IntelligenceWhat kind of talent are you attracting to your company?Aug 15, 2019Aug 15, 2019
Somi ArianThe Millennial Mindset: [10 Factors] That Drive Millennials’ Consumer BehaviourMarketing to Millennials requires an understanding of the millennial mindset. In this article, I will take you through ten factors that…Jul 5, 2019Jul 5, 2019
Somi ArianHow much budget & how many people do you need for your digital marketing?Business owners and marketers often ask me, “how many people does it takes to build the perfect digital marketing department?” Or, “how…Jan 24, 2019Jan 24, 2019
Somi ArianContent Obesity: An Epidemic Problem of The Digital EraWe have a serious problem with “content obesity”, today. To understand it, compare a decadent bar of chocolate, or pack of salty crisps…Jan 14, 2019Jan 14, 2019
Somi ArianHow content consumption can affect Gen Z and Millennial’s mental health, & why storytelling isn’t…As a direct link between the pre and post digital world Millennials, (and Gen Z), are potentially the most important generation in human…Jan 3, 2019Jan 3, 2019
Somi Arian10 Factors That Make Millennials DifferentThe impact of the internet is intertwined in the millennials’ DNA. But, being compatible with the digital natives goes far beyond just…Nov 30, 2018Nov 30, 2018
Somi ArianDo Millennials and Baby Boomers speak different languages?!Any brand that’s interested in connecting with the largest generation in modern history will be keen on cracking the millennial code…Nov 28, 2018Nov 28, 2018
Somi ArianHow do I create loyalty with my millennial audience?Creating loyalty with a large audience is a difficult task for any brand. This has proven to be specifically hard for brands looking to…Aug 2, 2018Aug 2, 2018