U.S. Smartphone Duopoly stronger than ever
Despite Samsung slide in European and Asian markets, notably China. In the U.S. combined, both manufacturers hold more market than ever
ComScore latest figures for the US smartphone market subscriber were released on friday, with a little figure that caught my eye.
Even with Samsung’ slight decline over 2014, it remained strong in the U.S. market, where marketing, branding and subsidies make Galaxy a household name.
Samsung started 2013 at a bit over 21% subscriber share, 2014 at almost 27%, and 2015 a bit over 29%. Even as the US smartphone market expanded into millions, Samsung managed to grew inside the market. Something the tech industry forgets while we switch our views to Asia and beyond, in India and Africa, for newer and more exciting stories.
The other — bigger — side of the duopoly is Apple’s. The bigger versions of the iPhone managed to make an visible tick in upwards sales in lots of countries but in the U.S. it may start now to display on actual subscriber figures. Apple started 2013 at ~38% subscriber share, 2014 and 2015 almost plain at ~42%. But it has been growing for four months consecutively, as up almost 2 points, as much as Blackberry total market.
Apple added in 4 months as much subscribers as Blackberry currently has.
Nothing spectacular, not that Xiaomi hyper-growth in China or whatever half a dozen Micromax devices are being released this week, but the Apple-Samsung duopoly hit an all-time high on April: 71.70% of the U.S. smartphone users were using Samsung or iPhones. Two years ago it was 61%. — Who’s up to challenge them?