PinnedSonal MalhotrainBootcampShould early stage start-ups invest in user research? The whys & hows of itThe biggest conundrum for early stage start-ups is the constant tussle between resource constraints and the desire to build an exceptional…5 min read·Nov 27, 2020----
Sonal MalhotrainUX Collective10 common myths about user researchIn start-ups and corporates running on steroids, ‘user research’ is often put in the pile of ‘things to do later’. This happens even in…5 min read·Oct 23, 2018----
Sonal MalhotrainSonal MalhotraThe Secret Society of BookMyShowA peek into our most guarded secrets3 min read·Oct 15, 2016----
Sonal Malhotraintheuxblog.comUX lessons from daily lifePart 1: Hosting guests4 min read·Jun 26, 2016--4--4