Sonal SrivastavaTurn Frustration into Productive PartnershipsHave your cross-functional partners ever come to you and said,Mar 10Mar 10
Sonal SrivastavainBootcampFostering collaboration: Acknowledging the contribution of team members in researchHow does it feel when your Product Manager recognizes the pivotal role your research played in the success of the product? You feel valued…Mar 3Mar 3
Sonal SrivastavaMaximizing Research Impact with a Strategic RoadmapIn the dynamic landscape of research and development, having a strategic roadmap is akin to possessing a treasure map in the pursuit of…Feb 29Feb 29
Sonal SrivastavaEnhancing Qualitative Research with Rating ScalesRating scales have long faced skepticism in qualitative research and with good reason. The very notion of applying a ‘scale’ in qualitative…Feb 21Feb 21
Sonal SrivastavaNavigating Product Development: The Role of Concept TestingConcept testing is a crucial phase in product development, often misunderstood or conflated with usability testing.Feb 17Feb 17