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Ash Peggers
Ash Peggers

Ash Peggers

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Highlighted by Ash Peggers

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From Why Design Thinking is failing and what we should be doing differently by Lillian Ayla Ersoy

Designers and creatives are only as good as the team they are surrounded by. If a talented designer has to spend 80% of their time teaching others or constantly explaining every decision in a rational way to stakeholders — they might not be such a talented creative in a few years. Their craft deteriorates.

From The difference between customer experience and user experience by David Fastuca

…strated with balance sheets that don’t add up, the tax office breathing down your neck and your cash-flow draining away. FreeAgent’s & Xero’s website’s main function is to tell you everything is going to be all right. Just reading that makes a potential customer feel …

From You don’t deserve the best by Jessica Semaan

Stop seeking qualities you don’t even master. Stop cutting your partner’s wings so they can be a soothing cream for your own insecurities. Stop …

Claps from Ash Peggers

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What I’d Rather Talk About When You’re Talking About UX

Christina Wodtke

Improve the payment experience with animations

Michaël Villar

The Five Biggest Myths of Consumer Psychology

Daryl Weber