B2B LEAD GENERATION STRATEGIES FOR STARTUPS YOU MUST USE TO SUCCEED

Lead generation is one of the toughest tasks for any startup business. As you scale, you need to set certain B2B lead generation strategies in place to build a strong sales pipeline. With little resources compared to corporates, it’s advisable to avoid a long list of trial and errors. Begin with a series of tried and tested (by others) methods.

HERE ARE 9 IMPACTFUL B2B LEAD GENERATION STRATEGIES FOR STARTUPS THAT YOU NEED TO IMPLEMENT:

1. SOCIAL MEDIA

While it’s still an arguable topic, social media can be a positive resource for B2B lead generation for startups if used right. Some may consider this a strategy best suited for B2C leads. But if social media marketing strategies are planned and executed well, they can generate leads worth crores.

Create your brand profile on based on where your target audience hangs out the most. LinkedIn, Facebook, Twitter, are some platforms that will help you increase your exposure. Build your brand presence and be active on the platforms you’ve chosen.

2. CONTENT OFFERS

The content you’re offering to your audience can turn them into leads. Content that requires people to share their contact details can help you build your own database quickly. Have people signup for your newsletters, eBooks, infographics, tutorials, and so on. You can also increase your reach by asking readers to share informative blogs/articles to access the rest of the pointers.

Ensure that the content you’re sharing with them is useful to them, and will leave a good impact. Interactive posts, or content that makes people remember you will always be appreciated.

3. SIMPLE SIGNUP FORMS

Signup forms with over 5–6 fields are a huge turn off. Potential clients who want to signup for a free demo/trial of your product or service will be scared off by the length of it. Ask only what is extremely crucial for you and your team to know. All other information can be obtained later. This is one of the B2B lead generation strategies that is usually overlooked by startups.

A simple form can look something like this:

NAME:

OFFICIAL EMAIL:

COMPANY NAME:

OFFICIAL NUMBER:

4. INCREASE YOUR BRAND PRESENCE

If you’re just starting out, one thing you must do is increase your brand presence. Ensure you’re everywhere. Respond to questions on Quora, answer queries on other pages, comment on articles related to your business, comment on social media posts, etc. Provide applicable solutions to problems to build a good brand image.

5. USE THE RIGHT CALL TO ACTIONS

If you’ve written a great blog post, but haven’t added a CTA to it, you’ve wasted a great opportunity. Whether it’s a simple social media post, a comment on an article, or a blog on your own website, the right CTA is necessary to catch your audience’s attention.

Try out various blends of CTAs to see what works best to increase your conversions rates. CTAs are a common point in various articles offering B2B lead generation tips.

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