The Unbearable Homogeneity of Design
Morgane Santos

Great article – I’ve been fascinated by the intersect of culture and design since I first started working on web projects. It’s been ten years and when I ask the question of a designer “how could we design in a way that uniquely represents that this is a New Zealand, Pacific based online identity” it still stops them in their tracks. Added to that I don’t think we have an understanding yet of how our unconsciously culturally derived design conventions may alienate users with a different cultural world view.

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