Let’s be clear: The only reason Google created Android was because it’s an ad channel. Google is an ads company, the biggest one in the world, and they are always always always under attack from companies who want to put your eyeballs in their channel instead of one of Google’s channels. That’s what the attack on Net Neutrality is all about, in the final analysis. Telecoms and ISPs want to serve you all the ads, or at least take a cut of what Google and Facebook are making.
Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound plausible. Recently, tech entrepreneurs and investors have started to look to psychology for ways to strike it rich by altering user behavior. Perhaps you’ve read essays on how to create habit-forming technology and figured you’d give it a shot?