Design > Presentation

Use both sides of your brain


As a designer I strive to make pixel perfect mockups (cough cough Dribbble), foggy ideas clear and to make the world more beautiful. If you went to school for design you are probably used to the good ole projects.
Projects where you come up with a company name and then design their logo and all their branding materials. These projects are fun and who doesn’t love slapping their work on everything.

It feels great to see your design printed out, worn, liked, mocked up and plastered on everything that comes with a smart object. But all of this is just on the fringe of design. I know that presentation is key for any creative. Displaying ones work in a fresh new way is fun and who knows, you could end up starting a new trend. Just nail the design before you present it.

Design = problem solving in style.

Things like color, size, line weight, margins, fonts and other effects should be planned out and intentional. Being able to walk someone through your decisions is key if you ever plan on selling yourself and your work.

If someone asked you questions like:

How did you come up with these dimensions?
Why did you put your navigation on top?
Where did you get your colors from?
Who is your target market?

If you have a bad taste in your mouth just reading those in your head.
There is a pretty good chance that, you’re doing it wrong.


Creativity 1, Design 2

It is said that creatives are right-brain dominant. (#bestside Anyone?)
I bet any design that has been substantial or influential has came from a mind or team that used both sides of their brain openly. If you are not working with anyone else, share your work and collaborate with a friend. Sites like hunie.co or dribbble.com are good places for online feedback.

Although its good to share your work with other creatives. Sharing a design with someone that thinks totally different than you. Or knows nothing about the project can get you great feedback that is often common sense.

Don’t forget t0 take a step back and question yourself about the decisions you have made. Pro ​​Tip: Try doing this before plastering it all over branding materials or skewing your UI views.

Do not get discouraged if you have a hard time answering “why did I do this?” Or find your self saying “of course its 100% black...” rework and discover why your decisions do or do not make sense.


In the future just try to ideate before you get to far into the presentation.

The more you work, the more you learn, I'm not a huge fan of the “Fail Fast” mentality. Maybe something more like...

Work Fast, Think Hard, Fail Less.

Design is about knowing rules and when to break them.
Start using both sides of brain and make the world more beautiful
and better than it was before.

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