
UX design stands for user experience design. It’s about finding the sweet spot where human needs and business goals meet, while giving users a delightful and seamless experience with a product or service. Good user experience design is often invisible because it’s not just about how something looks, but instead about how it works. My friend and colleague Drew Shimomura helps distinguish between visual design and UX this way: “Visual design says ‘make it clear and simple’ while UX says ‘don’t make me think.’” As a UX designer, I try to help users reach their goal in as few steps as possible. UX is constantly working in the background, presenting information and functionality that makes sense to the user, while reflecting their needs.
One of our challenges as designers is working with developers who are responsible for the realization of our designs. This is when Zeplin comes into the picture. The plugin enables the creation of a quality, knit and most importantly — automatic Style Guide, which saves us many hours of technical work. No doubt this is the designers’ favorite Plugin.