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Photo by Greg Bulla on Unsplash

Why is LinkedIn great for Chartered Surveyors?

LinkedIn is *the* professional social media network. With over 600m users on the platform, LinkedIn is the online space to connect with likeminded people in your industry and beyond. So why LinkedIn? …


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Photo by Austin Distel on Unsplash

So many of my property colleagues overcomplicate this. I don’t blame them to be honest. There’s a lot of content on LinkedIn or Instagram, it feels like an oversaturation of information and you don’t know how you’re meant to stand out.

Don’t speak to the masses — think smaller

Firstly, forget about the entire online population — you’re not talking to them. Secondly, you’re not competing with the likes of fitness fanatics or the Kardashians or other major influencers. You are sticking to property people, our industry and those who need our services.

What you do, matters

We want to know what you have to say, your expertise, in your discipline. Because believe it or not, your discipline still serves. Think we don’t need professional lease advisors? Errr have you seen tenant’s trying to negotiate their lease terms whilst their space isn’t occupied; think we don’t need office agency advice? Do you know how many people are super keen to get back to the office, who are perhaps looking for larger space to accommodate wellbeing/relaxation/nap pods/creative/solo meeting areas…. …


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(image credit: Kon Karampelas via unsplash)

TikTok is the trendiest trend of social media networks right now. The entertaining, creative millennials and Gen Z can’t stop TikTok-ing. Some of us older folk have joined the bandwagon too. However, many people, especially those who are beyond the youth bracket, have no idea what TikTok is, and the factors behind its popularity. Perhaps you are here because you want to know a few things about this new(ish) social media platform. Well, here we go:

It is an easy to use app

TikTok is a video sharing app owned by ByteDanc, a China-based company. People use it to create shoot, edit and share short dance, lip synchronization, humor, and talent video clips. The duration of a video created and shared through the app normally ranges between 3 to 15 seconds. Considering the length and the fact that the application has a simple user interface, creating a video is a breeze. …


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(Credit: Austin Diesal via Unsplash)

So many of my property colleagues overcomplicate this. I don’t blame them to be honest. There’s a lot of content on LinkedIn or Instagram, it feels like an oversaturation of information and you don’t know how you’re meant to stand out.

Don’t speak to the masses — think smaller

Firstly, forget about the entire online population — you’re not talking to them. Secondly, you’re not competing with the likes of fitness fanatics or the Kardashians or other major influencers. You are sticking to property people, our industry and those who need our services.

What you do, matters

We want to know what you have to say, your expertise, in your discipline. Because believe it or not, your discipline still serves. Think we don’t need professional lease advisors? Errr have you seen tenant’s trying to negotiate their lease terms whilst their space isn’t occupied; think we don’t need office agency advice? Do you know how many people are super keen to get back to the office, who are perhaps looking for larger space to accommodate wellbeing/relaxation/nap pods/creative/solo meeting areas…. …


Marketing has changed in commercial real estate. It’s not all about face to face coffee meetings for earlies. It’s also about having a conversation online using social media.

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(Image: Sean Pollock, Unsplash)

From Facebook, Instagram to LinkedIn and Twitter, there are social media platforms that firms in commercial property real estate can use to boost their marketing efforts.

Here are some of the benefits of using social media in the commercial real estate:

Wider audience outreach

There are a lot of people using social media. As in approx 3.5 billion people, which is nearly 45% of the global population. That doesn’t mean every single post you send out will reach these people; what it does mean is that you have possible access to the relevant people who you didn’t have before. …


When writing your web content, one of the primary objectives is to rank high in search engines and get high traffic which eventually leads to high conversions. Good content should be supported by proper use of Search Engine Optimization strategies to rank top. This is where keyword research comes in handy.

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image via Unsplash

Can you imagine what it feels to write good content that doesn’t reach the targeted audience? …


SEO is an acronym for Search Engine Optimisation. Simply explained, SEO is a technique that enables your website to rank highly and become visible from among the many via available search engines. For clarity, web users normally use a search engine such as Google, Bing, or Yahoo to find what they are searching. So, SEO will help your website to be easily visible.

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Image via Pixabay (Geralt)

Why is it important?

To better understand the importance of SEO, you need to understand why search engines are important.

Most of the web traffic is driven by leading search engines such as Google, Bing, or Yahoo. Yes, social media and other traffic sources can also pull visitors into your website, but search engines are the primary pull factors. And this applies irrespective of whether your site provides products, services, content, information or anything else. …


For the past few years, social media has constantly grown to become one of the most important elements of social behaviour. What was mainly known as networks for connecting friends has evolved to include components such as reporting, content sharing, e-commerce and publicizing features, assimilating all the users’ online activities and needs. Today, most people use social media for various purposes ranging from getting information, buying products, posting reviews to communication among other things. This aspect has made brands develop interest in securing strong presence on social media networks, as well as using them to track and improve their brands.

Though businesses understand the value of social media, most of them are still missing out on opportunities. …


If you use Facebook Pixel as a way to track and measure you advertising efforts on Facebook, then you may have been made aware about the change in Facebook Pixel’s first-party cookie policy. If not, then this blog is for you. If you’ve heard but don’t really understand it, then this blog is still for you.

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Changes to data regulations mean a change to cookies

No, not chocolate chip cookies, but cookies that track a customer when they are online, leaving behind a little trail of the websites that they visit and the things that they look at when they are online too.

One of the biggest changes in the online world for businesses of late surrounds data and how companies use and store customers data with these cookies. These changes to data also mean that there are going to be changes to cookies. After all, these are a way to see what a customer is looking at and then use it in the future. …


As an estate agent one thing that you will want is to make sure that your properties on your website are seen by as many people as possible. This means that you want to make sure that your website is promoted as well as it can be. A way of doing this is by advertising through Facebook by understanding your customer’s journey on your website.

When it comes to tracking across Facebook you may have heard of Facebook Pixel. But what is this, and is it something that you need?

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What is Facebook Pixel?

Facebook Pixel is a piece of code which you (or have your designers do it) simply embed into your website. This code effectively collects data from pre-determined Facebook Events or custom conversions, which you determine. And these events or conversions are basically tracking your audience’s journey from when they clicked on your ad through Facebook, or when they visit your website. …

About

Sonson Media

Social media is not a dark art-I help shine the light. I own an independent social digital consultancy based in Soho, London. My name is Kat Sonson. Hello!

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