Sonu AgarwalMetrics: It’s Sales that does the ‘proposing’ the Marketer does what now?Metrics, KPIs, ROI, is all the CEO/COO and CFO are concerned with, and rightly so, as they steward their business growth strategy and…Aug 20, 2018Aug 20, 2018
Sonu AgarwalNeed More B2B Leads? Answer NOT PPCIt’s been a while since my last post on event effectiveness, which given the engagement from the audience, turned out to be a very hot…Jul 2, 2018Jul 2, 2018
Sonu AgarwalPerplexed? B2B Marketers Say Events Key But Data Shows No ROIEvents are on every marketers docket for 2018 as a critical part of the demand strategy. However, most marketers are caught on a back foot…May 7, 2018May 7, 2018
Sonu AgarwalBuying Signals — Can We Really Influence Them?‘Personalization’ and ‘Engagement’ are all we ever talk about. They result in more engaged customer, a lower sales cycle, higher ASVs and a…Feb 2, 2018Feb 2, 2018
Sonu AgarwalOf ChatBots, Machine Learning and Big DataChatbots have been around a long time, in one form or another. Siri is the most popular amongst them and in some cases has replaced the…Feb 1, 2018Feb 1, 2018
Sonu AgarwalWith Customers, it’s All Heart — 99% of the TimeCustomers are People Too! I finally get to talk about the crux of it, the hardest nut to crack — Relationships.Feb 1, 2018Feb 1, 2018
Sonu AgarwalMQ WHO??Last week I came back from a marketing conference and got inspired to write after a long summer break. The conference was great, lots of…Feb 1, 2018Feb 1, 2018
Sonu AgarwalIt’s 2018: Demand Marketers Start Changing your Lexicon!It’s 2018 and the time is ripe for an open conversation on driving demand vs leads and the ROI of marketing investment. As I talk to CEO’s…Feb 1, 2018Feb 1, 2018
