A crisis like this is crazy for multiple reasons.
On one hand you have a massive public health risk that needs to be taken seriously. My family in Italy was first to be hit and I can tell you, where we could be soon is terrifying and the thought hurts.
And on the other hand, our economy, the one that was booming, has come to, in a normal sense, an immediate halt.
For companies, this poses an interesting issue that I think everyone who has a job at one point thinks about: how do I approach this appropriately?
We’re worried about people living. We’re worried about the economic consequences. How do we move forward consciously, with empathy, and also look for the opportunity beyond this?
I think that is really on the minds of the sales and marketing companies today aside from anyone from the food industry or Amazon which is too busy to even be reading this right now. The rest of us are stuck in this weird space.
Let’s take a look at SaaS in particular because my focus is helping SaaS companies grow.
SaaS is crazy because SaaS is accessory to many of these industries that are being heavily impacted and also accessory to some of these companies that are going to experience a massive boom as a result of this…
