Hair Wig Market Revenue Regional Analysis, Growth Forecast to 2032
The global hair wig market was valued at USD 2.59 billion in 2024. The market is projected to grow from USD 2.68 billion in 2025 and reach USD 3.60 billion by 2032, exhibiting a CAGR of 4.26% during the forecast period. North America dominated the hair wig market with a market share of 36.29% in 2024.
In recent times, people are aware about how using a hair wig can enhance their look and boost the confidence of a person, who is dealing with excessive hair loss problems. Using these wigs are easy and companies are coming up with custom made and personalized designs to fulfill the demand of the consumers. Additionally, high spending by the population to keep with trends is amplifying the demand for a wig as a fashion product.
Top Leading Players in the Hair Wig Market:
- Evergreen Products Grouped Limited (Hong Kong)
- Donna Bella Hair (Utah, U.S.)
- Ruimei Hair Products co.,Ltd (Xuchang, China)
- Aderans Co., Ltd. (Shinjuku, Japan)
- Shake-n-Go Fashion, Inc. (New York, U.S.)
- Henan Rebecca Hair Products Co., Ltd. (Xuchang, China)
- HairUWear(Kansas, U.S.)
- Paula Young(Massachusetts, U.S.)
- Lord hair(Qingdao, China)
- Anhui Jinruixiang Hair Product CO.,LTD (Anhui, China)
Get More Information: https://www.fortunebusinessinsights.com/hair-wig-market-106241
Hair Wig Market Segmentation Analysis
On the basis of product type, the hair wig market is divided into human hair and synthetic hair
Human Hair is estimated to be the prominent market shareholder owing to the offerings of multiple textures, which could resemble the specific desire of consumers. Likewise, the product’s ability to appear and feel incredibly natural boosted to preference rate.
The synthetic hair segment also holds a sturdy market presence due to the product being available in an affordable price range. Also, its easy maintenance and possessing a wonderful styling memory is assisting in escalating the usage among consumers.
Based on end-user, the market is segmented into men and women
The men’s segment is anticipated to be the dominant segment on account of a larger number of men experiencing hair loss issues, which is thus propelling them to purchase the product for regular use. As per the data issued by Japan Today, states that during the Covid-19 pandemic, men segment demand has reached 275.4% from that of October 2019.
On the other hand, the women segment has also exhibited an up surging growth as many women utilized the product to showcase or complement their fashion of choice.
Based on the distribution channel, the market is segmented into online and offline
Offline is anticipated to be the prominent market due to a large number of consumers possessing the desire to make a comparison between products physically. Besides, offline stores’ ability to help avoid purchasing complications in terms of delay of delivery, counterfeit products, and inaccurate judgment made on the product increases the utilization of this channel.
Nevertheless, the online sales channel has witnessed an escalating growth as it helps to eliminate the time spent on searching and browsing the exact product from multiple stores. Similarly, the ability to purchase a product available from different countries or states assist to advance the use of the online stores.
Report Coverage
The research report concentrates on evaluating the hair wig industry by taking into contemplation all the contributions, opportunities, as well as growth trends. It offers thorough profiles of vital players present in the market to determine their capabilities in each segment. Besides, it guarantees to aid our clientele with better understanding of competitive landscapes, such as collaborations & acquisitions, novel product launches, joint ventures, and partnerships.
Driving Factor
Usage of Wig in Mannequin and Modeling Industry to Fuel Demand
The increasing trend of using mannequins in fashion outlets is expected to drive the hair wig market growth. For instance, the data issued by Business Insider in June 2019, mentioned that Nike’s new mannequin has increased the search for plus size and Nike by 387%, and clicks on the mannequin’s tights were amplified by 200% on British fashion retailer Love the Sales. Furthermore, the rising demand for synthetic hair in modeling industry, by models to get their desired look is uplifting the demand of these wigs.
Regional Insights
North America to Lead Stoked by Rising Expenditure on Wigs in Region
North America is projected to stay at the vanguard position and hold the highest hair wig market shares during the forecast period. This is attributable to the rising spending by consumers on festive events such as Halloween is accelerating the product’s demand in the region. For instance, as per the data issued by the National Retail Federation, in 2019, the Halloween spending in the U.S. had reached USD 8.8 billion. The regional market stood at USD 0.74 billion in 2020.
Europe is anticipated to hold substantial market share owing to the growing geriatric population in the region. As per the data released by the Europea.Eu, in 2020, stated that, more than one-fifth of the European population is assessed to be aged 65 years and over, and are suffering with hair problems. This is expected to positively impact the market.
Key Industry Development
- March 2024: UNice Hair, a California, U.S.-based hair wig company, launched its new collection of UNice Pre-everything frontal wigs. According to the company, the new wig is made using human remy hair.
- February 2024: Luvme Hair, a California, U.S.-based hair wig company, launched its new natural hair wig collection, Go Natural Ease. According to the company, the new collection features soft, bouncy curls and a full 3D shape.