Sophia LiuLearn from Harrods: How to Make a Life-Long Memorable Shop?In order to increase brand awareness, many companies spend heavily every year advertising and organising events, ignoring the importance of…Dec 4, 2017Dec 4, 2017
Sophia LiuWhy Starbucks and Unilever Obsessed with CSR?In the 1970s, the Nobel laureate Milton Friedman once described Corporate Social Responsibility (CSR) as “hypocrisy” and held that CSR…Dec 4, 20171Dec 4, 20171
Sophia LiuHow Did P&G Merge the Acquisition of the Core CompetitivenessMany people do not know, Procter & Gamble (i.e. P&G) is also a perfume business. P&G stepping into the perfume business area is a very…Dec 4, 2017Dec 4, 2017
Sophia LiuFrequent Interaction With Customers May Not Promote SalesWhen you are in the shopping mall, you may find that the salesperson is looking at you. Or you are a sales clerk yourself, thinking about…Dec 2, 2017Dec 2, 2017
Sophia LiuWhat Makes the Corporate Social Responsibilities ImportantThese days, most enterprises think that corporate social responsibility (CSR) is a part of the company’s profit distribution to contribute…Nov 30, 2017Nov 30, 2017
Sophia LiuEthical Problems Posed by Disruptive TechnologiesThe rapid development of technology has influenced all levels of human society. Technology plays a powerful role in improving the quality…Nov 28, 2017Nov 28, 2017
Sophia LiuWhy We Still Need Humanities in the Big Data AgeAccording to the latest U.S. research, although we are already beginning to embark on the data age, we need the humanities studies (i.e…Nov 25, 2017Nov 25, 2017
Sophia LiuFuture Marketing Pass Standard = Big Data + Smart HardwareSmart devices like cell phones are not only people’s most necessary belongings, but also a source of data. Nowadays, the big data has been…Nov 23, 2017Nov 23, 2017
Sophia LiuInteresting Business Mode Comparison Between Amazon and AlibabaAccording to the latest statistics, both Amazon and Alibaba, two leading e-commence companies, has made considerable profits in the past…Nov 21, 2017Nov 21, 2017
Sophia LiuDisruptive Innovation and The Secret to the Innovation SuccessIn the last few weeks, I read several articles about “the theory of disruptive innovation”. I found this area of research interesting and…Nov 14, 2017Nov 14, 2017