Day in the life of an early start up CEO

This is me at a previous job. May explain why I didn’t fit into the corporate environment.

‘t fit into the corporate environment.

Before I left work today, I was thinking about what I had done with my day. It was 9 pm and I had been at our office space in Second Home since 8 am. Having reflected, I realised that it was a truly interesting and varied day, which used both the left and right sides of my brain. Since we mostly hear about the days of people with three secretaries who run a Fortune 100 company, I thought you might find it interesting to see the day of a start-up CEO.

I am the co-founder and CEO of Style Counsel. On our app, women can get feedback on their outfits from other women and fashion bloggers. We’ve just raised our first investment round and our product is about to be released on the Apple App Store.

8:10 am — 9:30: yoga at Second Home (was meant to be 8 am, but I couldn’t get out of bed in time), followed by getting ready and dressed up for work.

9:30–10:00: meeting with our content & social media team consisting of the Fashion Editor and her freelance helper. Topics discussed: our upcoming Live interview with Swedish model and fashion blogger Tess Montgomery and our fashion blogger event next week.

10:00–10:30: Skype call with a brilliant designer regarding redesigning our site. Result: I really want us to do this, but can we agree a fee suitable to both?

10:30–12:30: following up with the great people I met at last week’s Web Summit in Lisbon. Post on this to follow.

12:30–1:30: walk around Spitalfields market, admire some vintage necklaces and furs, end up buying lunch from Itsu and eating it while watching Gary Vaynerchuk’s talk at the Web Summit (which I missed last week)

1:30–2:30: admin. The bane of my existence. Its volume keeps rising like yeasty dough. I still have so much of it to do :(

2:30–3:00: Preparation for the live interview with Tess Montgomery (including several applications of red lipstick) and then filming. Tess is fabulous. A true professional, which is what differentiates bloggers who can make blogging a full time job and those who can’t. She was so poised and pretty…while I was a total dork and made up the word “blobette” live on camera. Still have a lot to learn in this department. However, in the last 6 hours, the video has reached over 800 people, so that’s exciting!

3:30–4:30: watch the video, cringe while making notes to myself about what to do better next time. Lady Gaga does this every time she does a live show. Watching yourself on camera is hard, but I have to do it to get better. After that I worked with the content team to make sure the video is shared on our social and promoted beyond the usual channels.

4:30–4:40: more admin and getting inside info on the Second Home Christmas party. Apparently, the theme is “ethnic”. I’m unsure about this. But the drinks will be free. Always a winner.

4:40–5:30: catch up call with one of my investors. He is a developer, so is curious about our Beta testing. Every investor has different interests, so no conversation is the same.

5:30–6:30: call with our Development and User Experience teams to plan work on our next set of features. We have a brilliant CTO and are also getting support from the Evil Martians — a top development team who has worked with Groupon and Ebay (and has the most awesome company name). Our UX team, the smart people at Ribot, also design products for Google, so we’re in good hands. I wrote about our Sprints with them here.

6:30–7:30: walk around Spitalfields and come back to Itsu. I feel a bit brain-drained after speaking to so many smart people today!

7:30–9:00: legal admin around closing our first investment round: making sure everyone has all the right documents, everything is signed and all questions are answered. Not fun, but super important.

9:00–9:30: writing this blog!
So, this is what we start-uppers do with our time. It’s not for everyone, but I love it! Any questions, get in touch.

Originally published on Creativity & Capitalism.

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